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Business Management & Marketing
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BSC (Hons) Applied Business Psychology with Foundation Year
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BACHELORS

BSC (Hons) Applied Business Psychology with Foundation Year

GBS UK
LondonUK
On campus
Full-time
€11,166.74/year
Duration
4 Years
Language
English

Program Description

The Bachelor's in Applied Business Psychology with Foundation Year program of GBS UK is an interdisciplinary degree that combines the study of human behaviour with core business principles. The program gives you the opportunity to explore how psychological theories can be applied to areas such as marketing, management, human resources and consumer behaviour.

Studying this program will deepen your understanding of psychology and business integration. You will also develop key employability skills, critical thinking, problem-solving, communication, teamwork, and adaptability, all of which are vital for success in the fields of business and psychology.

Awarding Institution: Bath Spa University

This program is also offered at the campuses in: Manchester, Leeds, and Birmingham.

Entry Requirements

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Curriculum

Year 0 (Foundation Year)

Academic Integrity and Assessment

Foundations in Business

Foundations in Psychology

Job Search Techniques and Professional Behaviour

Personal Development and Career Exploration

Study Strategies and Academic Development

Year 1

Business Ethics

Consumer Behaviour

Economics for Business

Marketing Essentials

Research Methods

Social Psychology

Year 2

Digital Marketing

Entrepreneurship and Innovation

Human Resource Management

International HRM

Positive Psychology in the Workplace

Psychology of Leadership and Management

Year 3

Career paths in Business and Psychology

Cyberpsychology

Negotiations

Organisational Development and change

Strategic Management

Project

Jobs - Careers

  • Marketing Coordinator
  • Industrial Counsellor
  • HR Executive
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