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Business Management & Marketing
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Marketing and Communication BSc - St Mary's University
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Marketing and Communication BSc - St Mary's University

St Mary's University, Twickenham, London
LondonUK
On campus
Full-time
€20,407.71/year
 3062 Points
Duration
3 Years
Language
English

Program Description

Build critical, strategic, and creative skills to become an ethical and global professional. You'll impact audiences across platforms and complete exciting practical projects. Our marketing degree covers:

-branding and marketing strategy
-AI, data analytics, and emerging technologies
-digital communications and ethics
-journalism and public relations
-digital content creation and design
-consumer behaviour and customer insight
-media industries and platforms.

We have worked with industry professionals to design our Marketing and Communication degree. You'll develop analytical, research, communication, personal, and professional skills to help you navigate future challenges and opportunities.

We empower you, ensuring you're work-ready as soon as you graduate. 96% of St Mary's (SMU) students are in employment, vocation, or further study within 15 months of graduation (HESA, 2024).

Entry Requirements

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Curriculum

Year 1

Media and Communications: Past, Present, Future — Core

Understanding Marketing — Core

Data Visualisation and Storytelling — Core

Consumer Insight, Behaviour, and Engagement — Core

Data and Digital Marketing — Core

Ethics, Communication, and Professionalism — Core

Year 2

Branding and Brand Management — Core

Digital Content Creation I — Optional

Working in Marketing — Optional

Principles of Entrepreneurship — Optional

Research Methods — Core

Marketing Strategy and Implementation — Core

Digital Content Creation II — Optional

Strategic Communication — Optional

Year 3

Independent Study Project — Core

Sports Marketing Campaign — Optional

Contemporary Issues in Marketing — Optional

Strategy — Optional

The Enterprising Workplace — Optional

Ethics in Communications and Marketing — Core

Starting a Business — Optional

Entrepreneurial and Online Journalism — Optional

Consultancy Project — Optional

Accreditations & Industry Recognition of St Mary's University

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Why choose St Mary's University?

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