Every industry needs marketers, managers, financial analysts, talent recruiters and innovators—in other words—Business Studies majors (BBA). Whether your passion is football or fashion, social media or travel—everything has a business side to it.

A well-rounded and flexible degree, the BBA in Business Studies trains students in practical business skills in areas such as accounting, finance, human resource management, strategy, change management, and quantitative and qualitative analysis.

The EUC Business Studies degree equips you to solve real-world problems, add value to products or services and start your own business. Internships at top-notch companies ensure that our students gain valuable experience to fast-track their careers.

Our graduates enter the job market immediately, create start-ups or pursue continued studies in MBA programs or more specialized post-graduate degrees.

The Business students are introduced from an early stage into the world of start-ups and spin-offs at the Annual Entrepreneurship Boot camp organized by EUC-PEAK (Performance Enterprise Accelerator and Knowledge Innovation Center). EUC-PEAK targets to become a hub for research and aim to support and accelerate efforts of Entrepreneurship, Business Innovation, and Knowledge Transfer.

Entry Requirements

Are you eligible to apply?

Curriculum

General Education Modules

English and Communication:
Public Speaking and Human Communication
Writing for Business Studies
Business Communication in English

Humanities & Social Sciences:
Psychology, Sociology Languages

Business Core Modules

Introduction to Business

Numerical Applications and Methods for Business

Innovation and Entrepreneurship

International Business

Strategic Management

Business Research

Undergraduate Thesis

Introduction to Marketing

Principles of Management

Organizational Behavior

Managing and Developing Human Capital

Fundamentals of Production and Operations Management

Business Statistics

Introduction to Financial Accounting

Introduction to Managerial Accounting

Principles of Microeconomics

Principles of Macroeconomics

Essentials of Financial Analysis

Corporate and Business Law I

Major Modules

Students will select one course from the following two courses:
Business Simulations
Placement

10 courses from at least two of the major fields of study listed below:

Management:
Contemporary Leadership and Communication
Leading Change and Team building
Sustainability Management
SMEs Management
Special Topics in Business
Operations and Management Science
Project Management
Supply Chain Management and Logistics

Marketing and Digital Communications:
Social Media and Marketing Communications
Advertising and Sales Promotion
Professional Selling
Consumer Behaviour
Digital Marketing
Brand Management
Customer Engagement
Marketing of Services

Economics and Finance:
Financial Management and Control
Money and Banking
Investments
Portfolio Management
Intermediate Macroeconomics
Managerial Economics
Labour Economics
International Economics

Hospitality and Tourism Management:
The Hospitality Business
Designing and Managing Bar and Beverage Operations
Fundamentals of Tourism and Global Changes
Managing Front office, Technology and Reservation Systems
Revenues and Cost Control in Hospitality and Tourism
Contemporary Challenges in Hospitality and Tourism Development and Management
Managing Casino, Spa and Wellness Services
Research Methods and Data Analysis in Hospitality and Tourism