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Advertising and Marketing (Part-Time)
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MASTERS

Advertising and Marketing (Part-Time)

Coventry University
Coventry, Great Britain
Part-time
€17,112.72/year
 1711 Points
Duration
2 Years
Language
English

Program Description

Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.

Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.

Our graduates, upon successful completion, will be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions. We can now boast of a growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.

Entry Requirements

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Education
Bachelor's Degree
6
or
Degree from State Technical Institute
6
English Level
IELTS
6.5
Notes:

Information about requirements:

  • Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree.

More requirements:

  • Academic transcripts

Other accepted qualifications:

  • Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.
  • Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Other accepted English qualifications and information:

  • SELT
  • Cambridge Pre-U
  • If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Program Benefits

  • In 2019, Coventry Business School was rated as Excellent by Eduniversal, an annual ranking of business schools in over 150 countries.
  • Opportunities to participate in industry field trips, to advertising agencies, exhibitions and events.
  • Opportunities to hear from guest speakers from industry speaking about various marketing challenges, for example, Big Data, social media and online customer engagement (subject to availability).
  • Opportunity to study a module accredited by the CMI, as well as gaining certain exemptions from certain CIM qualifications upon successful completion of this course. Please see the Accreditations and Professional Recognition section for more information.
  • Opportunity to make use of our digital communications lab – the DigiComms Lab – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms (subject to availability).
  • Informed staff who keep abreast of marketing issues and trends, sharing their experience of relevant national and international conferences, such as those organised by the CIM, the Academy of Marketing or the European Marketing Academy. Please note that staff are subject to change.
  • Chance to participate in live project briefs, which have previously included a Google online marketing challenge, as well as responding to a rebranding brief as requested by Kellogg’s.
  • Vibrant student community with lots of student-led social events and activities, which have previously included fundraising for UK Boston Terrier Rescue, The Shakespeare Hospice, and breast cancer charities.
  • Assessed by methods designed to replicate situations relevant to a future career, with no formal examinations. Please see the ‘How you’ll be assessed’ section for more details.
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Overview

This course currently includes the Professional Development Module. Each of the participating postgraduate courses have an individually tailored version of the Chartered Management Institute (CMI) Professional Development module.

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Curriculum

Modules

Marketing Communications

Global Advertising Management

Digital Marketing Strategy

Advertising Psychology

Crisis Management and Public Relations

Marketing Strategy Planning and Control

Sales Management

Creative Advertising

Global Professional Development - Consultancy

Postgraduate Dissertation/Consultancy Project

Careers

Previous graduates on similar courses have secured positions in marketing areas such as:

  • brand management
  • creative advertising development
  • marketing associate professionals
  • buyers and procurement officers
  • managers and proprietors in other services
  • management consultants
  • business analysts
  • sales accounts
  • business development managers
  • managers and directors in retail and wholesale
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