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Journalism & Media
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Digital Media and Communications - Specialisations (Journalism and Social Media Publishing, Public Relations and Advertising in Networked Society)
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MASTERS

Digital Media and Communications - Specialisations (Journalism and Social Media Publishing, Public Relations and Advertising in Networked Society)

University of Nicosia
Nicosia, Cyprus
Full-time
€9,450.00total
 1323 Points
Duration
1 Year, 6 Months
Language
English

Program Description

The programme is designed to be completed in one calendar year (12 months), over a fall, a spring and a summer semester of 13 weeks. Working professionals have the part-time study option which may take longer. The programme consists of core courses, specialisation requirements and electives. Students are required to attend lectures and seminars and engage in individual as well as group-based learning activities.

Aims:

What role does digital media, particularly social media, play in the economy, politics and everyday life? How has social media changed the practice of journalism, public relations and advertising? The MA in Digital media and Communications addresses these and similar questions that have emerged out of the rise of social media and its increasing domination of the media and communication professions. This programme offers a critical analysis of the operation, functions, use, embeddedness and ramifications of social media in a globalised, networked society.

It is aimed at people who wish to acquire a critical understanding of social media and learn how to analyse and mobilise them strategically. The programme places emphasis on an evidence-based, scientific examination of current and emerging digital media practices and trends and on helping students develop their ability to successfully utilise social media in the practice of journalism, public relations, marketing and advertising.

Specialisations:
1. Journalism and Social Media Publishing
2. Public Relations and Advertising in Networked Society

Entry Requirements

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Education
Bachelor's Degree
6
or
Degree from State Technical Institute
6
English Level
IELTS
6.5
or
TOEFL (paper based)
550
or
Cambridge Proficiency (CPE)
C
or
Cambridge Advanced (CAE)
B
or
IGCSE
C
or
TOEFL (internet based)
79
Notes:

Information about admission:

  • A Bachelor Degree from a recognised university and transcripts
  • Personal Statement – The applicant is required to submit a comprehensive outline highlighting his or her individual competences and strengths and providing their reflections regarding expectations and the value of the programme to their personal advancement and career development.

Other English qualifications and information:

  • Students who do not possess any of the English qualifications or stipulated grades listed above and below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
  • Computer-based TOEFL – 193 and above
  • Michigan Examination of Proficiency in English (CaMLA) – Pass
  • Pearson PTE General – Level 3 and above
  • KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
  • Anglia – Level B2 and above
  • IEB Advances Programme English – Pass

Objective of the Program

The objectives of the MA in Digital Media and Communications are to provide a critical understanding of current theories, key concepts and new research methods related to social media, investigate institutional, social and technical factors shaping social media practices, examine social media practices as utilised by a variety of actors, including journalists, businesses, politicians and public figures, and enable students to develop effective social media strategies in the practice of journalism, public relations, political lobbying, marketing and advertising.

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Curriculum

Semester 1

Digital Media Innovation and Social Transformation

Digital Communication, Culture and Society

Digital Media Content

Semester 2

Risk and Crisis Management

Social Media Management

Research Methods in Media and Communications

Semester 3

PR and Advertising in the Digital Age

Practicum

Careers

  • Online program director
  • Social media strategist
  • Public relations officer
  • Reporter and producer in the mass media
  • Political communication
  • Research and consultancy
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