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Master in Advertising and Marketing (MA) - Coventry
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MASTERS

Master in Advertising and Marketing (MA) - Coventry

Coventry University
Coventry, Great Britain
On campus
Full-time
€23,273.90total
 2327 Points
Duration
1 Year
Language
English
Start date
Sep 2023

Program Description

Advertising and Marketing comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this master in Advertising and Marketing (MA), you have the chance to learn the theories, strategies, and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviors.

Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.

Our graduates from this master in Advertising and Marketing (MA), upon successful completion, will be adaptable and reflective advertising and marketing communications specialists, capable of filling management-level positions. We can now boast of a growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.

Entry Requirements

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Program Benefits

  • In 2019, Coventry Business School was rated as Excellent by Eduniversal, an annual ranking of business schools in over 150 countries.
  • Opportunities to participate in industry field trips, to advertising agencies, exhibitions and events.
  • Opportunities to hear from guest speakers from industry speaking about various marketing challenges, for example, Big Data, social media and online customer engagement.
  • Opportunity to make use of our digital communications lab – the DigiComms Lab – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.
  • Informed staff who keep abreast of marketing issues and trends, sharing their experience of relevant national and international conferences, such as those organised by the CIM, the Academy of Marketing or the European Marketing Academy.
  • Vibrant student community with lots of student-led social events and activities, which have previously included fundraising for UK Boston Terrier Rescue, The Shakespeare Hospice, and breast cancer charities.
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Curriculum

Modules

Marketing Communications

Global Advertising Management

Digital Marketing Strategy

Advertising Psychology

Crisis Management and Public Relations

Marketing Strategy Planning and Control

Sales Management

Creative Advertising

Leading Strategic Change through Creativity and Innovation

Postgraduate Dissertation/Consultancy Project

Careers

  • Brand management
  • Creative advertising development
  • Marketing associate professionals
  • Buyers and procurement officers
  • Managers and proprietors in other services
  • Management consultants
  • Business analysts
  • Sales accounts
  • Business development managers
  • Managers and directors in retail and wholesale
More

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