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International Marketing Management
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MASTERS

International Marketing Management

Coventry University
Coventry, Great Britain
Full-time
€17,042.56total
 1704 Points
Duration
1 Year
Language
English

Program Description

In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business.

This course, which draws upon contemporary developments in international marketing, should give you the chance to explore the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.

The aim of the course, which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in international marketing management upon successful completion. We will endeavour to prepare you to be a professional marketing practitioner, ready to oversee large scale marketing strategies and campaigns that could span multiple countries and regions.

You will explore the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position, leading multi-functional teams to achieve business growth. Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.

Entry Requirements

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Education
Bachelor's Degree
6
or
Degree from State Technical Institute
6
English Level
IELTS
6.5
Notes:

Information about requirements:

  • Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree.

More requirements:

  • Academic transcripts

Other accepted qualifications:

  • Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Other accepted English qualifications and information:

  • SELT
  • Cambridge Pre-U
  • If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Curriculum

Modules

Global Marketing

Marketing, Strategy, Planning and Control

International Brand Management

Digital Marketing Strategy

Service Operations

Consumer Behaviour

Marketing Communications

Marketing Metrics

Global Professional Development - Consultancy

Project

Careers

Previous graduates on similar courses have secured positions in marketing areas such as:

  • brand management
  • creative advertising development
  • marketing associate professionals
  • buyers
  • procurement officers
  • managers and proprietors in other services
  • management consultants
  • business analysts
  • sales accounts
  • business development managers
  • managers and directors in retail and wholesale
More

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