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Masters
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Business Management & Marketing
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International Marketing Management
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MASTERS

International Marketing Management

Coventry University
CoventryUK
On campus
Full-time
€17,986.87total
 1787 Points
Duration
1 Year
Language
English

Program Description

In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business.

This course, which draws upon contemporary developments in international marketing, should give you the chance to explore the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.

The aim of the course, which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in international marketing management upon successful completion. We will endeavour to prepare you to be a professional marketing practitioner, ready to oversee large scale marketing strategies and campaigns that could span multiple countries and regions.

You will explore the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position, leading multi-functional teams to achieve business growth. Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.

Entry Requirements

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Curriculum

Modules

Global Marketing

Marketing, Strategy, Planning and Control

International Brand Management

Digital Marketing Strategy

Service Operations

Consumer Behaviour

Marketing Communications

Marketing Metrics

Global Professional Development - Consultancy

Project

Careers

Previous graduates on similar courses have secured positions in marketing areas such as:

  • brand management
  • creative advertising development
  • marketing associate professionals
  • buyers
  • procurement officers
  • managers and proprietors in other services
  • management consultants
  • business analysts
  • sales accounts
  • business development managers
  • managers and directors in retail and wholesale
More

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