Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.

Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry, through modules focused on how to manage global teams and oversee the entire digital marketing process.

Coupled with the chance to study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology, our course is designed to help prepare you for a potential future career harnessing the power of digital marketing, upon successful completion.

By exploring the theoretical knowledge, skills and personal attributes which may help you in the future to become a leader in the digital marketing industry, you should, on successful completion, know how to become an adaptable and proactive digital marketing professional. We also endeavour to make sure you are up to date with latest digital marketing knowledge, and the course has a specific module dedicated to the disruptive technology that is shaping the future of marketing.

Entry Requirements

Are you eligible to apply?

Program Benefits

In 2019, Coventry Business School was rated as Excellent by Eduniversal, an annual ranking of business schools in over 150 countries.
Opportunities to participate in industry field trips, to advertising agencies, exhibitions and events (subject to competitive application, availability, meeting any applicable visa requirements, and additional fees may apply)
Opportunities to hear from guest speakers (subject to availability) from industry speaking about various marketing challenges, for example, Big Data, social media and online customer engagement.
With disruptive technologies currently shaping how marketing is conducted, this course offers a module, Disruptive Technology in Marketing, which gives you the chance to understand how to harness them to effectively communicate with consumers.
Opportunity to study a module accredited by the CMI, as well as gaining certain exemptions from certain CIM qualifications upon successful completion of this course. Please see the Accreditation and Professional Recognition section for further details.
Access to digital communications lab – the DigiComms Lab – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platform (subject to availability).
Informed staff, who keep abreast of marketing issues and trends, sharing their experience of relevant national and international conferences, such as those organised by the CIM, the Academy of Marketing or the European Marketing Academy. Please note that staff are subject to change.
Chance to participate in live project briefs, which have previously included a Google online marketing challenge, as well as responding to a rebranding brief as requested by Kellogg’s.
Vibrant student community with lots of student-led social events and activities, which in previous years have included fundraising for UK Boston Terrier Rescue, The Shakespeare Hospice, and breast cancer charities.

Overview

This course currently includes the Global Professional Development Module- Consultancy. Each of the participating postgraduate courses currently have an individually tailored version of the Chartered Management Institute (CMI) Professional Development module.

Modules

Managing Digital Marketing Projects

Digital Marketing Strategy

Disruptive Technology in Marketing

Marketing Strategy, Planning and Control

Consumer Behaviour

Marketing Communications

Digital Marketing Analytics

Managing Global Marketing Teams

Global Professional Development - Consultancy

Project