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Masters
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Business Management & Marketing
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Business Analytics
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MASTERS

Business Analytics

Coventry University
CoventryUK
On campus
Full-time
€18,005.57total
 1787 Points
Duration
1 Year
Language
English

Program Description

This course responds to the current growing demand and significant shortage of highly-trained analysts capable of interpreting data to find new patterns and relationships, informing business decisions accordingly so as to drive growth and successful business performance. You will have the opportunity to learn to generate value from large data sets, or Big Data, which cannot be analysed using traditional techniques.

If you have an undergraduate degree in business and good numerical skills, this course should support you in developing quantitative and data mining skills to solve business problems by analysing data and converting that information into useful insights. With a focus on applying theory to practical situations through case studies and projects from industry, this course will also give you opportunities to gain hands-on experience of up-to-date technology including SPSS and NVivo, with access to multiple data resources, including ProQuest and Mintel.

Entry Requirements

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Curriculum

Modules

Current Issues in Big Data and Business Analytics

Business Statistics

Data Mining Methodologies and Applications

Business Modelling

Applied Marketing Analytics

Operations Analytics

Financial Analysis for Decision Making

Global Supply Chain and Logistics

Global Professional Development - Consultancy

Postgraduate Business Project

Careers

Successful completion of this course should enable you to enter the field of business analytics and consultancy in small, medium or large organisations across the globe. You could enter professions such as:

  • management consultants
  • business analysts
  • policy analysts
  • market researchers
  • operations researchers
  • data scientists

Alternatively, you could work in public, private and voluntary sectors where such analytical skills would give organisations competitive advantage.

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