Digital Marketing Management

• In 2019, Coventry Business School was rated as Excellent by Eduniversal, an annual ranking of business schools in over 150 countries.
• Opportunities to participate in industry field trips, to advertising agencies, exhibitions and events (subject to competitive application, availability, meeting any applicable visa requirements, and additional fees may apply)
• Opportunities to hear from guest speakers (subject to availability) from industry speaking about various marketing challenges, for example, Big Data, social media and online customer engagement.
• With disruptive technologies currently shaping how marketing is conducted, this course offers a module, Disruptive Technology in Marketing, which gives you the chance to understand how to harness them to effectively communicate with consumers.
• Opportunity to study a module accredited by the CMI, as well as gaining certain exemptions from certain CIM qualifications upon successful completion of this course. Please see the Accreditation and Professional Recognition section for further details.
• Access to digital communications lab – the DigiComms Lab – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platform (subject to availability).
• Informed staff, who keep abreast of marketing issues and trends, sharing their experience of relevant national and international conferences, such as those organised by the CIM, the Academy of Marketing or the European Marketing Academy. Please note that staff are subject to change.
• Chance to participate in live project briefs, which have previously included a Google online marketing challenge, as well as responding to a rebranding brief as requested by Kellogg’s.
• Vibrant student community with lots of student-led social events and activities, which in previous years have included fundraising for UK Boston Terrier Rescue, The Shakespeare Hospice, and breast cancer charities.

This course currently includes the Global Professional Development Module- Consultancy. Each of the participating postgraduate courses currently have an individually tailored version of the Chartered Management Institute (CMI) Professional Development module.

Previous graduates have secured positions in a wide variety of digital marketing areas, such as:

• social media campaign management
• website analysis working with leading organisations worldwide such as McCann, Zurich and many others