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Masters
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Business Management & Marketing
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Brand Management
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MASTERS

Brand Management

Coventry University
Coventry, Great Britain
On campus
Full-time
€17,008.95total
 1700 Points
Duration
1 Year
Language
English

Program Description

In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands. Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies. Step into this world by studying at Coventry University.

The aim of this course is to prepare you to work in these crucial brand management positions, upon successful completion of the course, in a range of organisations, across a range of sectors. The course will give you the opportunity to be a professional brand management practitioner with the theoretical knowledge, skills and personal attributes to become a leader in your chosen field, upon successful completion, by providing you with contemporary perspectives on brands, brand equity and strategic brand management.

The growing interest in luxury branding is critically analysed in the course, including the theories underpinning the building of a luxury brand. The course also combines current thinking and developments surrounding global brand management, with illustrative examples for you to draw from and a strong focus on branding in an international context.

Entry Requirements

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Curriculum

Modules

International Brand Management

Luxury Branding

Brand Analytics

Contemporary Brand Research

Marketing Strategy, Planning and Control

Consumer Behaviour

Marketing Communications

Crisis Management and Public Relations

Global Professional Development - Consultancy

Project

Careers

The MA Brand Management is suited to graduates seeking career development and opportunities in brand management and advertising, both in-house or in agency based roles.

Previous graduates of our marketing courses have secured positions in marketing areas, such as:

  • brand management
  • creative advertising development
  • social media campaign management
  • website analysis
  • working with leading organisations worldwide
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