The bachelor in Marketing Management (BBA) aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends, and developments in modern marketing theory and practice.
Entry Requirements
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Curriculum
Year 1
Semester 1
Accounting I
College English
Microcomputer Applications
Principles of Microeconomics
Intermediate Algebra
Semester 2
Accounting II
Principles of Macroeconomics
Basic Writing
Statistics I
Computer Fundamentals
Year 2
Semester 3
Business Ethics
English Composition
Introduction to Management
General Psychology I
Marketing
Semester 4
Business Software Applications
Strategy and Business Policy
Organizational Behavior
Principles of Sociology
Small Firms and B2B Marketing
Year 3
Semester 5
Business Law
Social Media Marketing
Integrated Marketing Communications
Marketing for New Products
International Marketing
Semester 6
Research Methods in Business
Marketing of Services
Marketing Research and Data Analytics
CSR and Sustainable Marketing
Technologies for the Social Web
Year 4
Semester 7
Web-Based Applications Development
Neuromarketing and Artificial Intelligence
Marketing Practicum
Digital Marketing
Media Planning
Semester 8
Final Year Project
Strategic Marketing
Consumer Behavior
Omnichannel Retailing
Brand Management
Jobs - Careers
Customer Relations Management
Advertising
Product and Brand Management
Business Development
Public Relations
Sales
Market Research
Marketing Planning and Distribution
Financial Services Sector
Professional Services (Accounting, Insurance, Legal, etc)
Manufacturing Sector
Non-profit Organizations
Tertiary Education
Medical Sector
Retail Sector
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