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Business Management & Marketing
Bachelor in Marketing Communications (BBA) - UNIC (Nicosia)
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Bachelor in Marketing Communications (BBA) - UNIC (Nicosia)

University of Nicosia
On campus
4 Years

Program Description

The bachelor in Marketing Communications (BBA) aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing Communications.

In line with the University of Nicosia’s philosophy of providing comprehensive general education and specialized knowledge and skills, the bachelor in Marketing Communications (BBA) offers students the opportunity to combine learning in a wide range of academic disciplines with business-related areas and to develop their critical thinking, communication, and creativity skills.

It aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment.

Entry Requirements

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Objective of the Program

More specifically, the general objectives of the program are to:

  • Develop expertise in key areas of Business Administration including Entrepreneurship, Strategy, Accounting, Finance, Marketing and Information Systems.
  • Highlight the changing nature of business and the importance of understanding the global business environment.
  • Provide understanding of the ethical issues arising from business decisions and the importance of making reasoned decisions, recognizing the complexity and diversity of the environment.
  • Develop leadership negotiation, communication and English language skills.
  • Provide basic knowledge of Mathematics, Statistics, Research Methods and Information Technology.
  • Offer the option of choosing diverse courses from other fields that interest students.
  • Develop critical thinking and problem solving skills.
  • Improve research, writing and presentation skills.

The concentration in Marketing Communications aims to provide specialization in the area of Marketing Communications. The concentration’s main objectives are the following:

  • Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
  • Develop an understanding of the importance of integrating the various marketing communication tools.
  • Discuss the changes, trends and challenges in the area of marketing communications.
  • Provide the tools to plan, implement and evaluate an integrated marketing communications program.


Year 1

Semester 1

Accounting I

Principles of Microeconomics

Basic Writing

Finite Maths with Applied Calculus

Business Software Applications

Semester 2

Accounting II

Computer Fundamentals

Principles of Macroeconomics

Statistics I

Introduction to Management

Year 2

Semester 3

Managerial Accounting

Organizational Behavior

English Composition


General Psychology I

Semester 4

Business Ethics

Business Law

Business and Professional Communication

Managerial Finance

Principles of Sociology

Year 3

Semester 5

Business Communications

Business Law II

Social Media Marketing


Marketing Research

Semester 6

Technical Writing and Research

Research Methods in Business

Integrated Marketing Communications

Marketing Public Relations

Selling and Sales Management

Year 4

Semester 7

Quantitative Methods

Sales Promotion and Direct Marketing

Relationship Marketing and Internal Marketing

Media Planning

Strategic Marketing

Semester 8

Senior Simulation in Business

Statistics II


Brand Marketing

Consumer Behavior

Jobs - Careers

  • General Management
  • Banking
  • Sales
  • Business Consulting
  • Financial Analysis
  • Convention and Event Planning
  • Marketing

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