Bachelor in Marketing Communications (BBA) - UNIC (Nicosia)

More specifically, the general objectives of the program are to:

• Develop expertise in key areas of Business Administration including Entrepreneurship, Strategy, Accounting, Finance, Marketing and Information Systems.
• Highlight the changing nature of business and the importance of understanding the global business environment.
• Provide understanding of the ethical issues arising from business decisions and the importance of making reasoned decisions, recognizing the complexity and diversity of the environment.
• Develop leadership negotiation, communication and English language skills.
• Provide basic knowledge of Mathematics, Statistics, Research Methods and Information Technology.
• Offer the option of choosing diverse courses from other fields that interest students.
• Develop critical thinking and problem solving skills.
• Improve research, writing and presentation skills.

The concentration in Marketing Communications aims to provide specialization in the area of Marketing Communications. The concentration’s main objectives are the following:

• Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
• Develop an understanding of the importance of integrating the various marketing communication tools.
• Discuss the changes, trends and challenges in the area of marketing communications.
• Provide the tools to plan, implement and evaluate an integrated marketing communications program.

• General Management
• Banking
• Sales
• Business Consulting
• Financial Analysis
• Convention and Event Planning
• Marketing