The bachelor program in Business Administration with concentration in Marketing Communications aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing Communications. In line with the University of Nicosia’s philosophy of providing comprehensive general education and specialized knowledge and skills, the program offers students the opportunity to combine learning in a wide range of academic disciplines with business-related areas and to develop their critical thinking, communication and creativity skills.

It aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered, as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.

First and second year courses offered also in Greek.

Entry Requirements

Are you eligible to apply?

Objective of the Program

More specifically, the general objectives of the program are to:

Develop expertise in key areas of Business Administration including Entrepreneurship, Strategy, Accounting, Finance, Marketing and Information Systems.
Highlight the changing nature of business and the importance of understanding the global business environment.
Provide understanding of the ethical issues arising from business decisions and the importance of making reasoned decisions, recognizing the complexity and diversity of the environment.
Develop leadership negotiation, communication and English language skills.
Provide basic knowledge of Mathematics, Statistics, Research Methods and Information Technology.
Offer the option of choosing diverse courses from other fields that interest students.
Develop critical thinking and problem solving skills.
Improve research, writing and presentation skills.

The concentration in Marketing Communications aims to provide specialization in the area of Marketing Communications.

The concentration’s main objectives are the following:

Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
Develop an understanding of the importance of integrating the various marketing communication tools.
Discuss the changes, trends and challenges in the area of marketing communications.
Provide the tools to plan, implement and evaluate an integrated marketing communications program.

Year 1

Semester 1:
Accounting I
Principles of Microeconomics
Basic Writing
Finite Maths with Applied Calculus
Business Software Applications

Semester 2:
Accounting II
Computer Fundamentals
Principles of Macroeconomics
Statistics I
Introduction to Management

Year 2

Semester 3:
Managerial Accounting
Organizational Behavior
English Composition
Marketing
General Psychology I

Semester 4:
Business Ethics
Business Law
Business and Professional Communication
Managerial Finance
Principles of Sociology

Year 3

Semester 5:
Business Communications
Business Law II
Social Media Marketing
Advertising
Marketing Research

Semester 6:
Technical Writing and Research
Research Methods in Business
Integrated Marketing Communications
Marketing Public Relations
Selling and Sales Management

Year 4

Semester 7:
Quantitative Methods
Sales Promotion and Direct Marketing
Relationship Marketing and Internal Marketing
Media Planning
Strategic Marketing

Semester 8:
Senior Simulation in Business
Statistics II
E-Marketing
Brand Marketing
Consumer Behavior