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Business Management & Marketing
Marketing and Public Relations (HNC)
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Marketing and Public Relations (HNC)

Coventry University
Coventry, Great Britain
On campus
 1128 Points
1 Year

Program Description

This degree in Marketing & Public Relations (PR) aims to equip you with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by and containing content from the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become a member of this professional association for the duration of your course.

In recent years marketing and PR has gained increasing significance as organisations look to face local, national and international challenges.

Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.

Entry Requirements

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Marketing Principles

Marketing Communications

Public Relations in Context

Contemporary Skills for Public Relations


Possible career routes include:

  • digital marketing
  • events management
  • account management

While many graduates progress directly into careers in:

  • marketing
  • PR
  • sales

Graduates from our marketing degree have progressed on to positions including:

  • Marketing Coordinator
  • Account Executive
  • Graduate Manager

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