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All our Marketing courses share some common first year modules, designed to develop your understanding of business in general and the holistic nature of marketing. We focus on developing your knowledge of the underpinning core principles of business, marketing and advertising, introducing you to market research, marketing planning and communications, which should enable you to become more strategic and specialised in subsequent years.
In your second year, you will have the opportunity to further develop your potential career pathway in business and marketing, by being able to explore a variety of marketing subject areas, such as consumer behaviour and marketing insights.
In your final year you will have the opportunity to pick an optional module, to help develop your knowledge in an area of interest, such as innovation, entrepreneurship or global marketing. Then, the culmination of your studies will be the completion of an independent research project in a specialist area.
There will be support from an academic supervisor who may have direct knowledge and interest in your topic area, and past topics covered have included branding, organisational behaviour, HR management, advertising and entrepreneurship, as examples.
Some of our past graduates have gone on to a range of careers in:
with a wide range of large and small organisations such as: