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Business Management & Marketing
Business and Marketing
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Business and Marketing

Coventry University
On campus
 1073 Points
3 Years

Program Description

From roles in digital marketing and social media, to marketing strategy and planning, successfully completing our Business and Marketing BA (Hons) course can lead to exciting potential career options.

Within our fiercely competitive and global economy, marketing is now central to commercial success. Businesses and organisations across every sector – private, public and non-profit – need to determine and differentiate their brand, communicating effectively who they are and what they do to past, present and potential customers.

It is designed to help you gain the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way. We aim to provide a solid understanding of business analysis, planning, and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.

This understanding can then be furthered in our DigiComm Lab, which is a specific teaching space designed for marketing students, and is equipped with industry standard tools to allow you to explore putting theory into practice.

This course is part of the Chartered Institute of Marketing Graduate Gateway scheme and can provide exemptions from certain modules which can lead towards professional qualifications, upon successful completion of the course. Additional fees, and direct application, apply to study modules with the CIM - please refer to the Exemptions section for further information.

Entry Requirements

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Program Benefits

  • Opportunity to spend a year on a business placement in the UK or overseas. Previous examples have included IBM, Microsoft, Procter and Gamble, L'Oreal, Warner Brothers and Rolls Royce.
  • Industry field trips which have previously included, for example, Jaguar Land Rover and the Cadbury World exhibition tour (which included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions like the Digital Marketing Show (field trips and exhibitions are subject to availability, competitive application, meeting any applicable visa requirements and additional costs may apply).
  • Use of a digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.
  • The CIM Graduate Gateway award offers direct entry to top-up to CIM’s Diploma in Professional Marketing (one module exemption) after successfully completing your degree or in the three years following, upon completion of two additional modules (additional costs may apply).Please see Exemptions tab for further information.
  • Research-inspired teaching from staff that are active in the areas of branding and guest speakers such as Brandz Global Director and esteemed visiting professors (subject to availability).
  • Chance to spend a year studying abroad – past students have studied in China and Belgium.


All our Marketing courses share some common first year modules, designed to develop your understanding of business in general and the holistic nature of marketing. We focus on developing your knowledge of the underpinning core principles of business, marketing and advertising, introducing you to market research, marketing planning and communications, which should enable you to become more strategic and specialised in subsequent years.

In your second year, you will have the opportunity to further develop your potential career pathway in business and marketing, by being able to explore a variety of marketing subject areas, such as consumer behaviour and marketing insights.

In your final year you will have the opportunity to pick an optional module, to help develop your knowledge in an area of interest, such as innovation, entrepreneurship or global marketing. Then, the culmination of your studies will be the completion of an independent research project in a specialist area.

There will be support from an academic supervisor who may have direct knowledge and interest in your topic area, and past topics covered have included branding, organisational behaviour, HR management, advertising and entrepreneurship, as examples.



Year 1

Marketing Research and Data Analysis

Marketing Principles and Practice

Employment and academic skills

Introduction to Integrated Marketing Communications

Organising For Business

Financial Management for Business


Year 2

Marketing Management

Consumer Behaviour

Career Preparation

Marketing Insight

Digital Business

Management and Leadership in Marketing


Year 3

Contemporary Marketing Issues

Marketing Strategy

Career Development

Responsible Business Strategy




Some of our past graduates have gone on to a range of careers in:

  • Marketing
  • Advertising
  • PR
  • Brand Management
  • Marketing Research
  • Digital Marketing
  • Sales
  • General Management

with a wide range of large and small organisations such as:

  • IBM
  • Hewlett Packard
  • Rolls Royce
  • Procter and Gamble
  • Jaguar Land Rover
  • Silverstone
  • McCann Erickson
  • Volkswagen
  • South African Airlines
  • Millward Brown
  • Chime Communications

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