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Coventry University
Coventry, Great Britain
On campus
 1104 Points
3 Years

Program Description

For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could, upon successful completion, lead to a potential future career in this exciting field.

Marketing is a subject that impacts everyone’s lives, now more so than ever as advancements in digital and social media are opening up new and exciting ways to attract and engage customers anytime, anywhere and any place.

This course, which is part of the Chartered Institute of Marketing’s (CIM) Graduate Gateway programme, is aimed at students with an interest in all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research. It aims to provide a solid foundation in general business and management knowledge with a specific focus on marketing, both as a business strategy and a function.

Entry Requirements

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Program Benefits

  • Chance to spend a year studying abroad – past students have studied in China and Belgium.
  • Research-inspired teaching from staff who are active in the areas of branding (staff are subject to change) and guest speakers such as Brandz Global Director and esteemed visiting professors (subject to availability).
  • The CIM Graduate Gateway programme offers direct entry to top-up to CIM’s Professional Diploma in Marketing (one module exemption) immediately after successful completion of your degree or in the three to five years following. Additional fees and direct application apply. Please refer to the Exemptions section for further information.
  • Use of digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.
  • Opportunities to participate in industry field trips, with past examples taking place at Jaguar Land Rover and Cadbury’s factory and exhibition tour, as well as visiting professional exhibitions, such as the Digital Marketing Show (subject to availability and additional costs may apply).
  • Please note that we are unable to guarantee any internships, placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.


All of our Marketing courses share some common first year modules, designed to develop your understanding of business in general, as well as introductions to marketing specialisms like market research, planning and communications, which provide a solid foundation for your ongoing studies.

In your second year you have the opportunity to develop your expertise in key areas that underpin marketing, such as consumer psychology, consumer behaviour, campaign management and digital marketing. As the course develops, you will also study modules focused on preparing you for your potential future career options.

The culmination of your studies will be the completion of an independent research project in a specialist area. You will be supported on a 1:1 basis by an academic supervisor with expertise in your topic area with past topics ranging from digital marketing, advertising and branding research to ethical and cultural issues in marketing, which can include anything from stereotypical to subliminal advertising.



Year 1

Employment and Academic skills

Marketing Research and Data Analysis

Marketing Principles and Practice

Organising For Business

Introduction to Digital Marketing

Introduction to Integrated Marketing Communications

Add+vantage Module

Year 2

Career Preparation

Marketing Management

Consumer Behaviour

Marketing Insight

Brand Management

Digital Analytics

Add+vantage Module

Year 3

Career Development

Marketing Strategy

Contemporary Marketing Issues

Digital and Social Media Strategy


Optional modules


Some of our past graduates have gone on to a range of careers in:

  • Marketing
  • Advertising
  • PR
  • Brand Management
  • Marketing Research
  • Digital Marketing
  • Sales
  • General Management

with a wide range of large and small organisations such as:

  • IBM
  • Hewlett Packard
  • Rolls Royce
  • Procter and Gamble
  • Jaguar Land Rover
  • Silverstone
  • McCann Erickson
  • Volkswagen
  • South African Airlines
  • Millward Brown and Chime Communications

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