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Business Management & Marketing
International Marketing (Top-up)
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International Marketing (Top-up)

Coventry University
On campus
1 Year

Program Description

Marketing is a core function of businesses which increasingly must be engaged with in an international context. It is a broad based subject that can include advertising, brand development, sales, market research and new product or service development.

This final year top-up course is aimed at students from outside the UK with a business and marketing background. The course enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.

Studied full-time over one year, it is focused on marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem solving and language skills, while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure.

Coventry University has been ranked 15th best in the UK for ‘Business, Management and Marketing’ in the Guardian University Guide 2020, showcasing the quality of our courses in this area.

Entry Requirements

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Mandatory Modules

Marketing Strategy

Global Marketing

Mandatory Language Module

English for Business Part 1 & 2

Optional Modules

Contemporary Marketing Issues

Brand and Corporate Communications

Enterprise & Entrepreneurship

Globalisation in Emerging Markets

International HRM


On successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue careers in:

  • marketing
  • advertising
  • digital marketing
  • business analysis
  • project management
  • sales management

Our Marketing graduates have gone on to a range of careers in:

  • Marketing
  • Advertising
  • PR
  • Brand management
  • Marketing Research
  • Digital Marketing
  • sales
  • general management

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