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Business Management & Marketing
International Fashion Business (with Placement Year)
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International Fashion Business (with Placement Year)

Coventry University
Coventry, Great Britain
On campus
 1112 Points
4 Years

Program Description

Buying, Merchandising, Sustainability: the fashion world is more than just designing. An International Fashion Business BA will show you behind the scenes and give you the opportunity to develop the skills you need to set the trends and future proof the world of Fashion Design!

The BA (Hons) International Fashion Business course is designed to give you an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in the world of fashion. Graduates of fashion business drive the brand, sales and delivery of high-end designers to multi-million pound high street chains. You will explore driving topics in retail from online to boutique, ethical and green issues and work with Designers to deliver in the fast-paced world of retail.

A unique aspect of this new course is that it will be delivered at Coventry University in Coventrys city-centre for the first two years and at Coventry Universitys London campus for the final year. This will provide you with an opportunity to study for two years in Coventry alongside the BA (Hons) Fashion students on a range of joint projects such as The Clothes Show Live and ReFreshed UnLtd, which offer opportunities for you to be involved in marketing and PR for 'live events and real clients, before moving to London to study for your final year.

Entry Requirements

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Year 1

Into Fashion: Personal Development Planning

Introduction to the Global Fashion Industry

Introduction to Fashion Marketing

Product Development for the Global Consumer

Future Proofing for Fashion Business

Year 2

Future Fashion: Professional Development Planning

International Fashion Enterprise

Global Campaign Communication Strategies

Global Sourcing and Production Management

Placement Year

Professional Placement Year

Year 4

Future Fashion Innovators

Future Fashion Project

Marketing Futures

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