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All our Marketing courses share some common first year modules, designed to develop your understanding of business in general and the holistic nature of marketing. We focus on developing your knowledge of the underpinning core principles of business, marketing and advertising, introducing you to market research, marketing planning and communications, which should enable you to become more strategic and specialised in subsequent years.
In your second year, you will have the opportunity to further develop your potential career pathway in business and marketing, by being able to explore a variety of marketing subject areas, such as consumer behaviour and marketing insights.
After the second year, you have the option of applying for a work placement year or spending 12 months studying abroad to broaden your international perspective. Previous students have secured placements at large multinational firms, while other past students have had the chance to study with some of our partners in Europe and Asia.
Students can opt to go on a work placement or study abroad year and if selected, they will be registered onto a module which runs for a full academic year between years 2 and 3. Students must have a confirmed placement or study abroad opportunity two weeks prior to the start of the academic year to participate in the study abroad/placement year, however we encourage international students to confirm their placements earlier to ensure they are able to meet any applicable visa requirements. Students can only progress onto the relevant work placement or study abroad module if they successfully complete the first two years of the course (i.e. having accumulated 240 credits).
Students opting for either the work placement or study abroad module will be registered on a non-credit bearing module and therefore no additional tuition fees apply. While the modules do not bear credits, they do require completion of a marked assessment reflecting on your placement/study abroad or work placement experience. Following successful completion of this assessment, the module selected will appear on your final academic transcript. Students will thus graduate with 360 credits in total, assuming successful completion of their final year.
In your final year you will have the opportunity to pick an optional module, to help develop your knowledge in an area of interest, such as innovation, entrepreneurship or global marketing. Then, the culmination of your studies will be the completion of an independent research project in a specialist area.
There will be support from an academic supervisor who may have direct knowledge and interest in your topic area, and past topics covered have included branding, organisational behaviour, HR management, advertising and entrepreneurship, as examples.
Some of our past graduates have gone on to a range of careers in:
with a wide range of large and small organisations such as: