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Business Management & Marketing
Business and Marketing Management (BA) - Sunderland
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Business and Marketing Management (BA) - Sunderland

University of Sunderland
Sunderland, Great Britain
On campus
 1607 Points
3 Years
Start date
Sep 2023

Program Description

The bachelor in Business and Marketing Management (BA) has a focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behavior, and internet marketing. The bachelor in Business and Marketing Management (BA) is accredited by the Chartered Institute of Marketing (CIM).

The bachelor in Business and Marketing Management (BA) focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible, and digital business practices. In addition, experiential learning elements throughout the program will be shaped by industry and learning will be enhanced through digital and technological approaches.

The bachelor in Business and Marketing Management (BA) has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical, and global in outlook.

Entry Requirements

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Year 1

Business Organisations and Society

Business Management Skills Development

Understanding Markets and Marketing

Fundamentals of Financial Decision Making

Year 2

Managing Self and Others

Delivering Projects for Organisational Success

Integrated Marketing Practice

Analysis and Insights for Marketing

Year 3

Applied Placement Portfolio 1

Strategic Leadership and Collaboration

Managing Business Continuity and Resilience

Business Consultancy Project

Communication and Branding in the Digital Age

Jobs - Careers

The employability focused curriculum of the bachelor in Business and Marketing Management (BA) has been designed in collaboration with a range of employers including:

  • CDC Wealth Management
  • Caterpillar
  • Nissan
  • Network Rail
  • NCC
  • NHS
  • Enterprise Rent a Car
  • Uplift LP
  • Sedgefield SSP CIC
  • Castle Howard
  • NRL

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