The πτυχίο σε Business and Marketing Management (Stage 3) (BA) forms part of our suite of business courses. Compared to the core Business Management course, it has a greater focus on skills and knowledge related to marketing. Modules studied include marketing strategy, strategic integrated marketing communications, consumer psychology, managing projects, strategic management, and e-marketing strategy.
The πτυχίο σε Business and Marketing Management (Stage 3) (BA) is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from certain modules at Professional Certificate and Diploma levels.