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Masters
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Business Management & Marketing
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Master in Digital Marketing (MSc) - GBSB (Barcelona)
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MASTERS

Master in Digital Marketing (MSc) - GBSB (Barcelona)

GBSB Global Business School (Barcelona)
BarcelonaSpain
On campus
Full-time
€15,900.00total
Duration
1 Year
Language
English
Apply date
Aug 2025
Start date
Oct 2025

Program Description

With the rapid advancement of digital technology and the growing dominance of e-commerce, consumer behavior is evolving faster than ever. As a result, the marketing landscape has changed, making digital expertise essential for success.

Earning the Master in Digital Marketing (MSc) in GBSB (Barcelona) will equip students with the skills and strategies needed to thrive in today’s fast-paced, data-driven business world. Gain hands-on experience with the most effective digital marketing tools, from social media to e-commerce platforms, and position yourself as an industry leader.

The Master in Digital Marketing (MSc) has been recognized among the top programs in Spain by the QS Master’s in Marketing Rankings 2025.

Entry Requirements

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Program Highlights

  • Globally Recognized Degree: Earn an official Master’s degree accredited by the Department of Education of the Government of Catalonia and the Malta Further & Higher Education Authority.
  • Exclusive Marketing Community: Join GBSB Global’s Alumni driven ‘Marketing Chapter’ community – find mentorship from senior professionals, and attend free workshops and meet-ups.
  • Real-World Industry Experience: Take part in company visits, executive meetings, and learning-by-doing sessions with top digital marketing professionals and industry leaders.
  • Internship & Career Support: Explore internship opportunities on our Career Portal, connect with top employers, and kick-start your career with support from our Career Services team.
  • Vibrant Student Life: Join social events, build global connections, and experience the city’s dynamic culture, energetic beach life, and lifestyle in international Barcelona.
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Curriculum

Courses

Effective Teamwork and Project Management

Operations Management

Finance for Management

Strategic Marketing

Digital Transformation, Innovation and Technology

Business Intelligence in the Era of Big Data and AI

Social Media Marketing

Web and Mobile Marketing

E-Commerce and Digital Customer Loyalty

Final Project (Capstone)
Fresh Content
The content has been updated in the last 6 months

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