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Business Management & Marketing
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International Marketing (MBA)
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MASTERS

International Marketing (MBA)

Coventry University London
London, Great Britain
On campus
Full-time
€23,643.19total
 2364 Points
Duration
1 Year
Language
English

Program Description

This exciting course provides the foundation for a high-flying career in international marketing and business. Your MBA will prove your mastery of a range of multidisciplinary skills, as well as your ability to think and work strategically.

Students come to this course from a range of backgrounds and for a variety of reasons. Perhaps you’ve been working for some years but want a change of direction, or need a higher qualification to progress your career. Alternatively, you might want to start your own business, or help your business to grow. Or you might have just completed your undergraduate studies.

Whatever your interest in this course, you’ll learn the leading current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

In addition to gaining academic skills and knowledge, MBA students have the opportunity to undertake a professional development programme designed to develop career plans, improve professional skills, and increase employability.

Entry Requirements

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Program Benefits

  • Coventry University is ranked no 12 in the UK (The Guardian University League Tables 2018)
  • You could gain an additional qualification: CMI Certificate Level 7 in Strategic Management and Leadership
  • Choose to follow a pathway specialising in international finance, global business or international marketing
  • To help kick-start your future, we can offer essential training in CV-writing, presentation skills and interview techniques
  • If it’s what you’re interested in, our Employability Team will offer free business start-up advice and support during the course.
  • This course has been developed in consultation with employers across a range of private and public sectors, as well as professional associations
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Overview

The broad curriculum of this course means you’ll study 10 mandatory modules plus your choice of 7 flexible options for your final major project. Across all mandatory modules and several of the major-project options, the learning approach is focused on team work, business simulations and real-world projects, all of which are underpinned by excellent academic teaching and your own personal study

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Curriculum

Modules

Strategic Management

Marketing in a Global Age

Managerial Finance

Leading in a Changing World

Digital Marketing

Buyer Behaviour Analysis: the Psychology of Buying

Retail and Services Marketing

Creativity

Business and Management Research Methods

Entrepreneurship: Creating a Business Idea

Optional Modules

Careers

You might decide to join, or start, a marketing services company/agency which supplies services to business. This would offer you a particular opportunity to specialise in areas such as:

  • market research
  • branding
  • public relations
  • IT
  • digital marketing
  • advertising
  • customer science

Another option could be consultancy, perhaps with one of the world’s leading consulting firms. Alternatively, you might go into related fields such as journalism or product R&D.

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