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Masters
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Business Management & Marketing
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Enterprise and Innovation
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MASTERS

Enterprise and Innovation

Coventry University London
LondonUK
On campus
Full-time
€18,201.57total
 1787 Points
Duration
1 Year
Language
English
Apply date
Aug 2024

Program Description

Across the globe, entrepreneurs and intrapreneurs are making strong contributions to national economies. As a result, government and business are investing heavily in enterprise and innovation.

This Master’s degree aims to develop the entrepreneurial and enterprising skills required to increase your confidence and know-how in generating, implementing and managing new ideas in uncertain and changing contexts.

Key to this is the ‘entrepreneurial mind-set’: our aim is to forge an inquisitive and creative mind, where you should learn entrepreneurship through the lenses of disruption, growth and scaling, and sustainability. This focus aims to go beyond traditional ideas of entrepreneurship to include social entrepreneurship, global enterprise and transnational entrepreneurship, gender-based rethinking of the entrepreneurial paradigm, and more.

Entry Requirements

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Curriculum

Modules

Understanding Enterprise: Theory and Practice

New Venture Creation: Idea Generation, Development and Creation

Entrepreneurial Leadership and Management

Strategy, Marketing and Management of Sustainable Enterprise

Scaling a Business

Innovation and Technology in Business

Financial Tools and the Legal Environment

Entrepreneurial Research Methods

Final Term Project Options (without Extended Professional Practice)

Extended Professional Practice

Careers

Several career pathways might be open to you after you graduate, including:

  • Applying to join a large corporation as an intrapreneur or innovation-led manager.
  • Starting your own business.
  • Applying to join a consulting firm.
  • Returning to a family business and having the chance to lead the development of the company.
  • Applying to take up a role in public policy or government, using your skills to create new ways to solve old problems.
  • Applying to go into teaching or for roles involving training others in the advantages of the entrepreneurial approach.
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