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Masters
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Business Management & Marketing
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International Fashion Marketing (with Professional Practice)
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MASTERS

International Fashion Marketing (with Professional Practice)

Coventry University London
London, Great Britain
On campus
Full-time
€18,173.50total
 1817 Points
Duration
1 Year, 6 Months
Language
English

Program Description

Are you looking to move into fashion, accelerate your fashion career, set up your own business, or extend a family enterprise? This fast-paced, practical course is ideal for a wide range of ambitious, highly motivated students seeking a springboard to a career in global fashion marketing.

You’ll study in one of the world’s most thrilling fashion capitals, surrounded by iconic and emerging brands as well as linked occupations such as photography, styling, events and publishing. You’ll have endless opportunities for exposure to the world of fashion, from up-and-coming designers and their pop-up shops to global trend laboratories, exhibitions and museums, street markets, high-street stores and luxury fashion brands.

Entry Requirements

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Curriculum

Modules

International Strategic Fashion Marketing and Management

Innovations in Fashion Branding, Trends and Product Development

Research Methods in Fashion, Hospitality and Tourism Management

Creative Project Management for the Fashion Industry

International Digital Innovation Fashion Marketing Project

International Luxury Fashion Marketing Project

International Beauty and Fragrances Marketing Project

Extended Professional Practice (18 months)

Careers

When you graduate, you might look for a role in:

  • social-media management
  • fashion content management
  • editorial
  • PR
  • buying
  • advertising
  • brand management
  • visual merchandising

You might go into consultancy or journalism, or start your own business.

Recent graduates are now working in diverse businesses including small independent luxury brands or in the marketing teams of larger international companies. Others have gone on to collaborate with young creatives or to launch their own companies, while still others have helped to advance a family fashion business or led the diversification of a family business into fashion.

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