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Masters
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Business Management & Marketing
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Business Administration (Sustainable Tourism) (MBA) (Distance)
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MASTERS

Business Administration (Sustainable Tourism) (MBA) (Distance)

Coventry University
CoventryUK
Online
Full-time
€24,460.78total
 2361 Points
Duration
1 Year
Language
English

Program Description

Tourism continues to expand, experiencing consistent year-on-year growth. This MBA is designed to develop your skills and provide a critical understanding of different approaches to sustainable tourism management.

You will have the opportunity to develop knowledge and skills in traditional and contemporary tourism planning approaches, such as Environmental Impact Assessment, monitoring and forecasting demand, and increasing tourist satisfaction. The course will embrace contemporary debates and challenges, and facilitate implementation in destinations and industry.

This pathway includes two sustainable tourism specialist modules and your project will also be in this field. There will be no reference to sustainable tourism on your degree certificate, however your transcript will show all the modules you took and the grades you received.

The Masters phase of the programme will focus more specifically on particular sectors and /or roles (including general management and leadership) depending on your chosen pathway. The emphasis will be on exploring, critically evaluating and applying a range of sector/ role specific models and concepts within a practice setting/ context.

Entry Requirements

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Curriculum

Modules

Sustainable Tourism Management

Critical Issues in Tourism Management

The MBA Consultancy Project

Careers

The course will benefit career development and progression into management roles in a wide variety of sub-sectors of tourism, including:

  • tour operators
  • air transportation
  • visitor attractions
  • hotels
  • resorts
  • conference and events
  • government ministries
  • destination marketing organisations
  • NGOs

Graduates of this MBA pathway work in a range of sectors and organisations involved in tourism, travel, events and leisure. Organisations include:

  • tour operators
  • airlines
  • airports
  • accommodation providers
  • destination marketing organisations
  • government departments
  • visitor attractions
  • sports and event venues
  • resort operators

Tourism plays a role in a wide range of organisations, and the skills developed on this course are transferable to other many sectors of enterprise and industry.

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