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*Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
All of our Marketing courses share some common first year modules, and so initially, you will study subjects designed to develop your understanding of business in general, as well as introductory specialisms like market research and data analysis, which provide the opportunity to gain a solid foundation for your ongoing studies. You will then have the opportunity to develop your expertise in key areas that underpin advertising and marketing, such as advertising concepts, integrated marketing and marketing principles.
In your second year, you will have the opportunity to build and apply your knowledge and skill base, developed in year one, to real life situations and case studies. You will also study modules on key areas of marketing such as consumer behaviour, marketing insights, and the management of digital marketing and online presence.
The culmination of your studies will be the completion of an independent research project in a specialist area.
You will be supported by an academic supervisor with an interest in your topic area, with past topics ranging from digital marketing, advertising and branding research to ethical and cultural issues in marketing, which can include anything from stereotypical to subliminal advertising.
In your final year, you will also have the opportunity to take an optional module, which could focus on either the more creative elements of advertising, or how to build strategies for digital and social media.
Our previous graduates have gone on to a range of careers in: