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Marketing

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BACHELORS

Marketing

University of Nicosia

Nicosia, Cyprus

Full-time

€8,880.00/year

Duration

4 Years

Language

English

Program Description

The BBA Marketing programme aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.

Our University is listed as one of the UK Chartered Institute of Marketing (CIM) “University Partners”, enabling our students to be listed as Affiliate (Studying) Members with CIM. CIM is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. You can become a CIM Affiliate (Studying) Member whilst studying in the BBA Marketing program and gain access to many benefits that will support your university studies and help to develop your career.

The BBA Marketing program is currently the only undergraduate marketing program in Cyprus which is accredited by the UK Chartered Institute of Marketing and has a Graduate Gateway (GG). Students will be exempt on an APL basis from L4 Marketing. They will be required to pass two modules, Integrated Communications (Mandatory) plus one elective module to obtain the L4 Certificate in Professional Marketing.

First and second year courses offered also in Greek.

Entry Requirements

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Education

High School Diploma (or equivalent)

English Level

IELTS

TOEFL (internet based)

Michigan Proficiency (ECPE)

Cambridge Proficiency (CPE)

Cambridge Advanced (CAE)

A levels

TOEFL (paper based)

525

Required Documents

Certified Copy of the English Certification

ID Certified Copy

Passport Certified Copy

Certified Copy of the High School Diploma (or equivalent)

Notes:

Information about admission:

The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s) and mark sheet. Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.

Other accepted qualifications:

In addition to a strong academic record, we take into account the student’s involvement in extracurricular activities e.g. working experience in the hospitality industry, leadership skills, and other relevant background information that will enhance the application of the candidate.

Other English qualifications and information:

Students who do not possess any of the English qualifications or stipulated grades listed above and below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
Computer-based TOEFL – 193 and above
Michigan Examination of Proficiency in English (CaMLA) – Pass
Pearson PTE General – Level 3 and above
KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
Anglia – Level B2 and above
IEB Advances Programme English – Pass

Curriculum

Year 1

Semester 1:
Accounting I
College English
Computer Fundamentals
Principles of Microeconomics
Intermediate Algebra

Semester 2:
Accounting II
Principles of Macroeconomics
Basic Writing
Statistics I
Information Systems Concepts

Year 2

Semester 3:
Business and Professional Communication
English Composition
Managerial Finance
General Psychology I
Principles of Sociology

Semester 4:
Business Law
Business Communications
Organizational Behavior
Introduction to Management
Marketing

Year 3

Semester 5:
Integrated Marketing Communications
Marketing Public Relations
Marketing of Services
Advertising
Marketing Research

Semester 6:
Marketing and Social Responsibility
Sales Promotion and Direct Marketing
Selling and Sales Management
Relationship Marketing and Internal Marketing
E-Marketing

Year 4

Semester 7:
Senior Simulation in Business
Task-Based Internship
Media Planning
Strategic Marketing
Consumer Behavior

Semester 8:
Research Methods in Business
Marketing for New Products
Retailing Management
Brand Marketing
International Marketing

Careers

Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: