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Business Management & Marketing
Bachelor in Marketing Management (BBA) - UNIC (Nicosia)
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Bachelor in Marketing Management (BBA) - UNIC (Nicosia)

University of Nicosia
On campus
 1186 Points
4 Years
Apply date
Sep 2024
Start date
Sep 2024

Program Description

The bachelor in Marketing Management (BBA) aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends, and developments in modern marketing theory and practice.

Entry Requirements

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Year 1

Semester 1

Accounting I

College English

Microcomputer Applications

Principles of Microeconomics

Intermediate Algebra

Semester 2

Accounting II

Principles of Macroeconomics

Basic Writing

Statistics I

Computer Fundamentals

Year 2

Semester 3

Business Ethics

English Composition

Introduction to Management

General Psychology I


Semester 4

Business Software Applications

Strategy and Business Policy

Organizational Behavior

Principles of Sociology

Small Firms and B2B Marketing

Year 3

Semester 5

Business Law

Social Media Marketing

Integrated Marketing Communications

Marketing for New Products

International Marketing

Semester 6

Research Methods in Business

Marketing of Services

Marketing Research and Data Analytics

CSR and Sustainable Marketing

Technologies for the Social Web

Year 4

Semester 7

Web-Based Applications Development

Neuromarketing and Artificial Intelligence

Marketing Practicum

Digital Marketing

Media Planning

Semester 8

Final Year Project

Strategic Marketing

Consumer Behavior

Omnichannel Retailing

Brand Management

Jobs - Careers

  • Customer Relations Management
  • Advertising
  • Product and Brand Management
  • Business Development
  • Public Relations
  • Sales
  • Market Research
  • Marketing Planning and Distribution
  • Financial Services Sector
  • Professional Services (Accounting, Insurance, Legal, etc)
  • Manufacturing Sector
  • Non-profit Organizations
  • Tertiary Education
  • Medical Sector
  • Retail Sector

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