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Business Management & Marketing
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Fashion Management
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BACHELORS

Lincoln University College
Petaling Jaya, Malaysia
On campus
Full-time
Duration
3 Years
Language
English

Program Description

The course is planned for students who are highly engrossed in business, business numeracy and quantitative skills and management within the perspective of the fashion industry. This means that they will not only be familiar with all that there is to know about the world of business in relation to fashion and retailing, but will also enlarge a strong grab of several other relevant areas such as accounting, finance, economics and operations.

The course will furnish the students with the relevant professional, academic, communication and business skills to tackle these challenges and exploit any opportunities. As part of the course BSc (Hons) Fashion Management students will build up the necessary skills to manipulate data and to evaluate, estimate and represent a range of business problems, functions and phenomena. Courses in a fashion management and marketing degree program focus on business strategies, principles of management, visual merchandising, and aspects of the fashion industry.

Entry Requirements

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Curriculum

Modules

History of Fashion

Garment Construction Fundamentals

Islamic Civilization and Asian Civilization(TITAS)/ Malay communication

English

Business Communication

Fundamental Computer Principles & Programming

Fashion Design Foundation

Principles of Marketing

Internet Fundamentals & Applications

Entrepreneurship

Pattern Making Methods

Ethnic Relations/ Malaysian Studies

Art For Fashion

Leadership Skills and Human Relations

Draping

Consumer Behavior

Managing Production Flow

Project Management

Government and Public Policy Malaysia

Personalized Garment Construction

Business Planning & Finance

Introduction to Research Methods

Design Direction

Community Service

Fiber & Yarn Science

Textile Testing

Apparel Quality Standard and Implementation

Accessories and Ornamentation

Merchandising Management

Export Management & International Fashion Centre

Production and Operation Management

Communication Through Fashion Journalism

Interior Decoration

Garment Surface Ornamentation

Psychology in Fashion

Fashion Photography

Fashion Change Management

Fashion Design Motivation

CAD in Textiles and Fashion

Basic Apparel Designing

Fabric Care

Textile Finishing

Fashion Project/ Industrial Training

Careers

Common careers include:

  • Fashion retail manager
  • Visual merchandising professional
  • Fashion marketing executive
  • Product buyer, line planner or developer
  • Showroom sales associate
  • Retail outlet manager
More

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