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Bachelors
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Business Management & Marketing
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Business Administration
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BACHELORS

Business Administration

Lincoln University College
Petaling Jaya, Malaysia
On campus
Full-time
Duration
3 Years
Language
English

Program Description

The Bachelor (Hons) in Business Administration program of Lincoln University College, Malaysia (LUC) is designed to help the students to acquire academic and technical skills, so that they are able to take up managerial roles in the future. LUC strives to provide the graduate students with adequate knowledge of business and in-depth knowledge of their subject areas. This learning will help the students to achieve success in the professional field.

Developing the skills and abilities required to exhibit strong leadership qualities and managemen abilities in a complex global and changing business environment by providing students with an understanding of the management disciplines of accounting & finance, marketing and managing people. Elective subjects can further extend this knowledge base to accommodate student interest and vocational needs.

Entry Requirements

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Curriculum

Modules

English I

Introduction To Accounting

Fundamental Computer Principles & Programming

English for Professional Purposes

Principles of Management

Human Resource Management

Principles of Marketing

Internet Fundamentals & Applications

Entrepreneurship

English II

Sociology

Business Organization

Business Law

Microeconomics

Introduction To Financial Accounting

Consumer Behavior

Company Law

E-Commerce

Business Ethics

Management Information System

International Business Management

Macroeconomics

Production and Operations Management

Marketing Management

Target Economic Regions

Strategic Management

Innovation Management for Global Competitiveness

Marketing Research

Multinational Enterprise

Psychology

Bachelor’s Thesis

Careers

After completion of this course the students are expected to find jobs and work as:

  • Marketing Consultant
  • Investment Banker
  • Business Advisory
  • Management Consultant
  • Commodities Trader
  • General Manager
  • Training Manager
  • Small Business Operator
More

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