Business Management & Marketing
Business and Marketing
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Business and Marketing

University of Worcester
Worcester, Great Britain
1301 Points
3 Years

Program Description

Set yourself up for an exciting career in business marketing. You'll be supported by regular coaching, and our professional network of academic staff, business leaders and the Chartered Institute of Marketing (CIM). You'll be well placed to launch your graduate marketing career, whether you aspire to work in a marketing role or for a marketing agency. You can also support website development and marketing campaigns for clients through the Business School's Media Lab.

You'll gain subject expertise in business and marketing, alongside a grounding in contemporary business issues (such as globalisation, digital communications and the growth of social media). You'll be able to demonstrate your business knowledge through active experience, such as applied consultancy projects, paid placements, internships and study abroad. This active experience will show that you are a creative, customer-oriented and commercially-focused graduate with a broad range of skills that are valued by employers.

Entry Requirements

How well do you fit this program?
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High School Diploma (or equivalent)
IB Diploma
English Level
Cambridge Proficiency (CPE)
Cambridge Advanced (CAE)
Pearson Test of Academic Engl.
Required Documents
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Certified Copy of the High School Diploma (Apolytirion from General Lyceum)
Student Visa

Other Acceptable Qualifications:

  • BTEC Qualifications (QCF): Considered either on their own (Extended Diploma or Diploma) or in combination with other qualifications (Subsidiary Diploma or Certificate).
  • European Baccalaureate: a minimum score of 60%.
  • Professional qualifications will be considered on an individual basis.

Previous Study or Experience:

  • Students with relevant previous study at HND or degree level or extensive experience may be considered eligible for Accreditation of Prior Learning.
  • Entry may be possible to Year 2 or 3 of the course, depending upon the qualifications or experience gained. Credit can also be given for individual modules.

Important Information:

  • Applicants with no formal qualifications may be considered for Mature Student Entry Routes.


Year 1


Unlocking Individual Potential

Customer Insight and Marketing

Financial Management

Generation Digital


Data Driven Decisions

Optional Language Modules

Year 2


Unlocking Organisational Potential

Integrated Marketing Communications

Market Insight

Social Commerce


Fundamentals of Management Accounting

Fundamentals of Financial Accounting

Financial Markets and Investments

The Global Economy

SME Management

Consultancy and Research Methods

Internship I

Responsible Business

Lifestyle Marketing

Essential PR

PR and Campaigning

Value Chain Management

Digital Advertising Applications

Managing Customer Care

SAGE Accounting

Public Law

Business Law

Micro Economics

Macro Economics

Managing Successful Projects

Creating a High Performance Workforce

Developing Employee Talent

Selling and Sales Management

Digital Content Systems and Ecommerce

Cultivating the Entrepreneurial Mind-set

New Venture Formation

Optional Language Modules

Year 3


International Business Strategy

Customer Relationship Management

Brand Management

International Marketing

The Next Big Thing


Digital and Social Media Marketing

Spin Doctors and Other Persuaders

Strategic Financial Management

Advertising and Digital Communications

International Banking and Finance


Employment Law

Applied Economics

Strategic Challenges for HRM

Intercultural Business Perspectives
Research Project

Consultancy Project

Internship II

Business Innovation and Entrepreneurship


The Dark Side of Management

Service Innovation

Coaching and Mentoring

Saving the Planet, One Organisation at a time

Corporate Reputation Management

Digital Business

Business Intelligence and Analysis


  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Develop the knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation
  • Develop strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business and marketing experience through a one-year paid placement, internships, consultancy projects and company visits
  • Work on live client projects through the Business School's Media Lab
  • Build your own professional network in business marketing
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad
  • Develop your own business through the Business School's Incubator

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