Business Management & Marketing
Business Studies (with Placement Year)
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Business Studies (with Placement Year)

University of Worcester
Worcester, Great Britain
1301 Points
4 Years

Program Description

Move into an exciting career in business management - whether in the private, public or voluntary sector. Our Business Studies degree has a strong focus on innovation, creativity and personal development. You'll be able to demonstrate the knowledge and skills that are most highly valued by employers. You'll also gain 'real world' experience through applied projects, placements, internships and a period of study abroad.

Your personal, professional and academic development will be supported through regular 1-2-1 meetings with the Business Studies team. You'll have lots of choice across modules in accountancy, advertising, economics, entrepreneurship, finance, human resources, law, leadership, marketing, project management, public relations and sustainability.

• As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage.
• During this year you will pay 10% of normal academic fees to the University.
• You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.
• You may need to pay for a Disclosure & Barring Service (DBS) check for your placement.

Entry Requirements

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High School Diploma (or equivalent)
IB Diploma
English Level
Cambridge Proficiency (CPE)
Cambridge Advanced (CAE)
Pearson Test of Academic Engl.
Required Documents
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Certified Copy of the High School Diploma (Apolytirion from General Lyceum)
Student Visa

Other Acceptable Qualifications:

  • BTEC Qualifications (QCF): Considered either on their own (Extended Diploma or Diploma) or in combination with other qualifications (Subsidiary Diploma or Certificate).
  • European Baccalaureate: a minimum score of 60%.
  • Professional qualifications will be considered on an individual basis.

Previous Study or Experience:

  • Students with relevant previous study at HND or degree level or extensive experience may be considered eligible for Accreditation of Prior Learning.
  • Entry may be possible to Year 2 or 3 of the course, depending upon the qualifications or experience gained. Credit can also be given for individual modules.


Year 1


Unlocking Individual Potential

Customer Insight and Marketing

Financial Management

Generation Digital


Data Driven Decisions

Optional language modules

Year 2


Unlocking Organisational Potential


Integrated Marketing Communications

Life-Style Marketing

Market Insight

Essential PR

PR & Campaigning

Value Chain Management

Digital Advertising Applications

Managing Customer Care

Fundamentals of Management Accounting

Fundamentals of Financial Accounting

Financial Markets and Investments

The Global Economy: Institutions, Trade and FDI


Public Law: The Wider Legal Landscape

Business Law: Rights and Obligations

Micro Economics

Macro Economics

Managing Successful Projects

SME Management

Creating a High Performance Workforce

Developing Employee Talent

Selling & Sales Management

Responsible Business

Digital Content Systems and Ecommerce

Social Commerce

Cultivating the Entrepreneurial Mindset

New Venture Formation

Internship I

Optional language modules

Placement Year

You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Year 4


International Business Strategy

Business Investigation


Digital & Social Media Marketing

Brand Management

International Marketing

Customer Relationship Management

Spin Doctors and Other Persuaders

Advertising and Digital Communications

Strategic Financial Management 30

Corporate Reporting and Performance Management

International Banking and Finance


Employment Law

Applied Economics

The Dark Side of Management

Service Innovation Management

Strategic Challenges for HRM

Coaching and Mentoring

Rethinking Organisational Value

Business Perspectives

Saving the Planet, one organisation at a time

Reputation Management

Digital Business

The Next Big Thing

Business Intelligence and Analysis

Internship (ii)

Business Innovation and Entrepreneurship



On our Business Studies degree, you'll benefit from:

  • Integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique.
  • The knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation.
  • Strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation.
  • Professional body accreditation, exemptions and recognition.
  • Creating a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits.
  • Working on live client projects through the Business School's Media Lab.
  • Building your own business network.
  • Learning a foreign language and experience international cultures through opportunities to work and study abroad.
  • Developing your own business through the Business School's Incubator.

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