Business Management & Marketing
Business Management (with Placement Year)
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Business Management (with Placement Year)

University of Worcester
Worcester, Great Britain
1299 Points
4 Years

Program Description

Our flexible Business Management degree explores the latest thinking in innovation, creativity and contemporary issues. You'll work with academics and practitioners who have extensive experience of management, consultancy or running their own business. The course also offers regular careers coaching, and benefits such as our professional network of academic staff, business leaders and the Chartered Management Institute (CMI).

The course will develop your business knowledge, skills and 'real world' experience through applied projects, placements, internships and study abroad. You’ll explore the latest thinking in areas such as accountancy, advertising, entrepreneurship, finance, human resources, law, marketing and public relations. You'll become an adaptable and commercially-driven graduate and well equipped to succeed in your business management career.

• As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage.
• During this year you will pay 10% of normal academic fees to the University.
• You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.
• You may need to pay for a Disclosure & Barring Service (DBS) check for your placement.

Entry Requirements

How well do you fit this program?
Take the test and check your match with this program.
High School Diploma (or equivalent)
IB Diploma
English Level
Cambridge Proficiency (CPE)
Cambridge Advanced (CAE)
Pearson Test of Academic Engl.
Required Documents
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Certified Copy of the High School Diploma (or equivalent)
Student Visa

Other Acceptable Qualifications:

  • BTEC Qualifications (QCF): Considered either on their own (Extended Diploma or Diploma) or in combination with other qualifications (Subsidiary Diploma or Certificate).
  • European Baccalaureate: a minimum score of 60%.
  • Professional qualifications will be considered on an individual basis.

Previous Study or Experience:

  • Students with relevant previous study at HND or degree level or extensive experience may be considered eligible for Accreditation of Prior Learning.
  • Entry may be possible to Year 2 or 3 of the course, depending upon the qualifications or experience gained. Credit can also be given for individual modules.

Important Information:

  • Applicants with no formal qualifications may be considered for Mature Student Entry Routes.


Year 1


Unlocking Individual Potential

Customer Insight & Marketing

Financial Management

Generation Digital


Data Driven Decisions

Optional Language Modules

Year 2


Unlocking Organisational Potential


Integrated Marketing Communications

Fundamentals of Management Accounting

Fundamentals of Financial Accounting

Financial Markets and Investments

The Global Economy

SME Management

Responsible Business

Consultancy & Research Methods

Internship I

Life-style Marketing

Market Insight

Essential PR

PR and Campaigning

Value Chain Management

Digital Advertising Applications

Managing Customer Care

SAGE Accounting

Public Law

Business Law

Micro Economics

Macro Economics

Managing Successful Projects

Creating a High Performance Workforce

Developing Employee Talent

Selling and Sales Management

Digital Content Systems and Ecommerce

Social Commerce

Cultivating the Entrepreneurial Mind-set

New Venture Formation

Optional Language Modules

Placement Year

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Year 4


International Business Strategy

Re-thinking Organisational Value


Digital and Social Media Marketing

Spin Doctors and Other Persuaders

Advertising & Digital Communications

Strategic Financial Management

Corporate Reporting & Perform Management

International Banking and Finance


Employment Law

Applied Economics

Strategic Challenges for HRM

Research Project

Consultancy Project

Internship II

Business Innovation & Entrepreneurship


Brand Management

International Marketing

Customer Relationship Management

The Dark Side of Management

Service Innovation

Coaching and Mentoring

Saving the Planet, One Organisation at a time

Corporate Reputation Management

Digital Business

The Next Big Thing

Business Intelligence and Analysis


Our Business Management Degree offers a range of benefits to kick-start your business management career. These include:

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique.
  • Gain professional body accreditation, exemptions and recognition.
  • Create a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits.
  • Develop your own business through the Business School's Incubator.
  • Work on live client projects through the Business School's Media Lab.
  • Build your own business network.
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad.

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