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Business Management & Marketing
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Business and Marketing (with Placement Year)
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BACHELORS

Business and Marketing (with Placement Year)

University of Worcester
WorcesterUK
On campus
Full-time
€10,999.73/year
 1656 Points
Duration
4 Years
Language
English
Apply date
Apr 2025
Start date
May 2025

Program Description

Set yourself up for an exciting career in business marketing. You'll be supported by regular coaching, and our professional network of academic staff, business leaders and the Chartered Institute of Marketing (CIM). You'll be well placed to launch your graduate marketing career, whether you aspire to work in a marketing role or for a marketing agency. You can also support website development and marketing campaigns for clients through the Business School's Media Lab.

You'll gain subject expertise in business and marketing, alongside a grounding in contemporary business issues (such as globalisation, digital communications and the growth of social media). You'll be able to demonstrate your business knowledge through active experience, such as applied consultancy projects, paid placements, internships and study abroad. This active experience will show that you are a creative, customer-oriented and commercially-focused graduate with a broad range of skills that are valued by employers.

Notes:
• As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage.
• During this year you will pay 10% of normal academic fees to the University.
• You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.

Entry Requirements

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Curriculum

Year 1

Mandatory:

Unlocking Individual Potential

Customer Insight and Marketing

Financial Management

Generation Digital

Optional:

Data Driven Decisions

Optional Language Modules

Year 2

Mandatory:

Unlocking Organisational Potential

Integrated Marketing Communications

Market Insight

Social Commerce

Optional:

Fundamentals of Management Accounting

Fundamentals of Financial Accounting

Financial Markets and Investments

The Global Economy

SME Management

Consultancy and Research Methods

Internship I

Responsible Business

Lifestyle Marketing

Essential PR

PR and Campaigning

Value Chain Management

Digital Advertising Applications

Managing Customer Care

SAGE Accounting

Public Law

Business Law

Micro Economics

Macro Economics

Managing Successful Projects

Creating a High Performance Workforce

Developing Employee Talent

Selling and Sales Management

Digital Content Systems and Ecommerce

Cultivating the Entrepreneurial Mind-set

New Venture Formation

Optional Language Modules

Placement Year

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Year 4

Mandatory:

International Business Strategy

Customer Relationship Management

Brand Management

International Marketing

The Next Big Thing

Optional:

Digital and Social Media Marketing

Spin Doctors and Other Persuaders

Strategic Financial Management

Advertising and Digital Communications

International Banking and Finance

Taxation

Employment Law

Applied Economics

Strategic Challenges for HRM

Intercultural Business Perspectives

Research Project

Consultancy Project

Internship II

Business Innovation and Entrepreneurship

Intrapreneurship

The Dark Side of Management

Service Innovation

Coaching and Mentoring

Saving the Planet, One Organisation at a time

Corporate Reputation Management

Digital Business

Business Intelligence and Analysis

Careers

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Develop the knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation
  • Develop strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business and marketing experience through a one-year paid placement, internships, consultancy projects and company visits
  • Work on live client projects through the Business School's Media Lab
  • Build your own professional network in business marketing
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad
  • Develop your own business through the Business School's Incubator
More

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