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Business Management & Marketing
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Business Management
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BACHELORS

Business Management

University of Worcester
WorcesterUK
On campus
Full-time
€10,999.73/year
 1656 Points
Duration
3 Years
Language
English
Apply date
Apr 2025
Start date
May 2025

Program Description

Our flexible Business Management degree explores the latest thinking in innovation, creativity and contemporary issues. You'll work with academics and practitioners who have extensive experience of management, consultancy or running their own business. The course also offers regular careers coaching, and benefits such as our professional network of academic staff, business leaders and the Chartered Management Institute (CMI).

The course will develop your business knowledge, skills and 'real world' experience through applied projects, placements, internships and study abroad. You’ll explore the latest thinking in areas such as accountancy, advertising, entrepreneurship, finance, human resources, law, marketing and public relations. You'll become an adaptable and commercially-driven graduate and well equipped to succeed in your business management career.

Entry Requirements

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Curriculum

Year 1

Mandatory:

Unlocking Individual Potential

Customer Insight & Marketing

Financial Management

Generation Digital

Optional:

Data Driven Decisions

Optional Language Modules

Year 2

Mandatory:

Unlocking Organisational Potential

Optional:

Integrated Marketing Communications

Fundamentals of Management Accounting

Fundamentals of Financial Accounting

Financial Markets and Investments

The Global Economy

SME Management

Responsible Business

Consultancy & Research Methods

Internship I

Life-style Marketing

Market Insight

Essential PR

PR and Campaigning

Value Chain Management

Digital Advertising Applications

Managing Customer Care

SAGE Accounting

Public Law

Business Law

Micro Economics

Macro Economics

Managing Successful Projects

Creating a High Performance Workforce

Developing Employee Talent

Selling and Sales Management

Digital Content Systems and Ecommerce

Social Commerce

Cultivating the Entrepreneurial Mind-set

New Venture Formation

Optional Language Modules

Year 3

Mandatory:

International Business Strategy

Re-thinking Organisational Value

Optional:

Digital and Social Media Marketing

Spin Doctors and Other Persuaders

Advertising & Digital Communications

Strategic Financial Management

Corporate Reporting & Perform Management

International Banking and Finance

Taxation

Employment Law

Applied Economics

Strategic Challenges for HRM

Research Project

Consultancy Project

Internship II

Business Innovation & Entrepreneurship

Intrapreneurship

Brand Management

International Marketing

Customer Relationship Management

The Dark Side of Management

Service Innovation

Coaching and Mentoring

Saving the Planet, One Organisation at a time

Corporate Reputation Management

Digital Business

The Next Big Thing

Business Intelligence and Analysis

Careers

Our Business Management Degree offers a range of benefits to kick-start your business management career. These include:

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique.
  • Gain professional body accreditation, exemptions and recognition.
  • Create a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits.
  • Develop your own business through the Business School's Incubator.
  • Work on live client projects through the Business School's Media Lab.
  • Build your own business network.
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad.
More

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