Business and Marketing Management (BA) - Sunderland

The bachelor in Business and Marketing Management (BA) has a focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behavior, and internet marketing. The bachelor in Business and Marketing Management (BA) is accredited by the Chartered Institute of Marketing (CIM).

The bachelor in Business and Marketing Management (BA) focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible, and digital business practices. In addition, experiential learning elements throughout the program will be shaped by industry and learning will be enhanced through digital and technological approaches.

The bachelor in Business and Marketing Management (BA) has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical, and global in outlook.