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Business Management & Marketing
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Bachelor in International Marketing - Schellhammer
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BACHELORS

Bachelor in International Marketing - Schellhammer

Schellhammer Business School
MalagaSpain
On campus
Full-time
€9,900.00/year
 1386 Points
Duration
3 Years
Language
English
Apply date
Aug 2025
Start date
Oct 2025

No English Requirements - Year-round Applications

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Program Description

The Bachelor in International Marketing at Schellhammer Business School is a unique program that focuses on the study of Marketing from an International perspective.

The multidisciplinary syllabus that includes Marketing, Digital Media, Advertising, Marketing Research and Planning gives students a broad educational perspective with the opportunity to pursue future careers in Media & Advertising where skills honed on this program such as critical, analytical and creative thinking, intellectual agility and innovation are highly valued.

In line with all other post and undergraduate programs at Schellhammer Business School, the manifold issues facing humanity – overpopulation, climate change, contamination, pollution, depleting resources, gross inequality, failed economic systems, and political dogmatism will be explored whilst advocating and supporting a new system of beliefs.

The human condition is to seek answers to many human related and created problems, by trying to make moral, ethical, spiritual and intellectual sense of the world.

Language classes offered: (Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian, and English)

Applications are welcome for this program all year round.

Entry Requirements

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Curriculum

Year 1

Principles of Marketing

Academic Reading & Writing Skills

Industrial Visits & Critical Analysis

Self-Management

Presentation Skills

Introduction to Management

Media & Advertising

Communication Skills

Year 2

Negotiation & Conflict Resolution

Building & Leading Effective Teams

Ethics & Philosophical Anthropology

Financial Management & Data Analysis

Market Branding, Segmentation & Positioning

Industrial Visits & Critical Analysis

Media & Advertising

Digital Marketing & eCommerce

Services Marketing

Marketing Research

Human Resource Management

Year 3

Consumer Behavior

Marketing Planning

State of Humanity and the Planet

The Family Business

Industrial Visits & Critical Analysis

Architecture of the Mind

Sustainability: The Global Resources Challenge

Concepts of Personal Development

Trends & Innovation in Marketing

Personal Presentation & Career Development

Accommodation for Students

Schellhammer Business School provides off-campus accommodation in three different locations for students.

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