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Bachelor in Business Administration (BBA) - Schellhammer
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BACHELORS

Bachelor in Business Administration (BBA) - Schellhammer

Schellhammer Business School
Malaga, Spain
On campus
Full-time
Duration
3 Years
Language
English

Program Description

Probably the most comprehensive BBA program, on offer. To control one’s own life, to understand one’s culture and that of others, to participate meaningfully in society, to find fulfilling work and explore and challenge concepts and processes with the aim of constantly seeking new paths, to improving our individual and collective worlds. To do any of this we must accept the need to improve – not because we are not good enough but because we can be even better.

In that context, all education must be broadly based and explorative in nature, and incorporate not just academic but personal growth too. Most Bachelor's degrees are based on cultural convention and an archaic and rigid system, not pedagogical wisdom that shoehorns everyone into making specialization choices, too early and that in most cases, count for nothing in the real world.

The BBA program at SBS is designed to offer maximum flexibility, educational efficiency, and a relevant foundation to set students up for future success in both life and business. The program is based on the pragmatic recognition that business education needs to go beyond just teaching business processes but must expand into developing practical skills and helping students develop a strong and resilient personality.

There are many local and global challenges that our current and future students will face, and our responsibility as educators is to deliver a program that prepares them with broad practical, personal, and business skills to adapt and thrive. Our mission is to build up a global generation that will push to change society for the better, addressing the environmental, institutional, and social dysfunction that threatens humanity.

There may be additional costs by this University.

Entry Requirements

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Specializations

  • Hospitality Mgt.
  • Communication & PR
  • International Relations
  • Management
  • Entrepreneurship
  • Intl. Marketing
  • Psychology
  • Global Economics
  • Fashion Industry
  • Luxury Industry
  • Sustainability
  • Global Politics
More

Curriculum

Year 1

Principles of Marketing

Economic Systems & Structures

The Sustainable Business

Business Management

Psychology I – Human Behaviour

Negotiation & Conflict Resolution

Microeconomics

Firm & Market Behaviour

Business in Society

International Business Law

Marketing Lab: Market Analysis

Year 2

The Family Business

The Collaborative Economy

Macroeconomics

Building & Leading Teams

New Venture Creation

Human Resources Management

Customer Relationship Management

Comparative Country Studies

Personal Branding

Statistics Using Excel

Accounting Theory & Practice

Marketing Lab: Brand Creation

Year 3

Sales Development

Production & Logistics

Intellectual Property Law

Cross Cultural Management

New Venture Creation

Marketing Lab: Brand Creation

Strategic Management

Business Sectoral Analysis

Consumer Behaviour

Digital Marketing

Start Up Model

Thesis Elaboration

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