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Business Management & Marketing
Bachelor in Business Administration (BBA) - Schellhammer
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Bachelor in Business Administration (BBA) - Schellhammer

Schellhammer Business School
On campus
3 Years
Start date
Oct 2024

Program Description

Probably the most comprehensive bachelor in Business Administration (BBA), on offer. To control one’s own life, to understand one’s culture and that of others, to participate meaningfully in society, to find fulfilling work and explore and challenge concepts and processes to constantly seek new paths, and to improve the individual and collective worlds.

In that context, all education must be broadly based and explorative, and incorporate not just academic but personal growth too. Most Bachelor's degrees are based on cultural convention and an archaic and rigid system, not pedagogical wisdom that shoehorns everyone into making specialization choices, too early and that in most cases, count for nothing in the real world.

The bachelor in Business Administration (BBA) at SBS is designed to offer maximum flexibility, educational efficiency, and a relevant foundation to set students up for future success in both life and business.

The program is based on the pragmatic recognition that business education needs to go beyond just teaching business processes but must expand into developing practical skills and helping students develop a strong and resilient personality.

There are many local and global challenges that the current and future students will face, and our responsibility as educators is to deliver a program that prepares them with broad practical, personal, and business skills to adapt and thrive. The mission is to build up a global generation that will push to change society for the better, addressing the environmental, institutional, and social dysfunction that threatens humanity.

Entry Requirements

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  • Hospitality Mgt.
  • Communication & PR
  • International Relations
  • Management
  • Entrepreneurship
  • Intl. Marketing
  • Psychology
  • Global Economics
  • Fashion Industry
  • Luxury Industry
  • Sustainability
  • Global Politics


Year 1

Principles of Marketing

Economic Systems & Structures

The Sustainable Business

Business Management

Psychology I – Human Behaviour

Negotiation & Conflict Resolution


Firm & Market Behaviour

Business in Society

International Business Law

Marketing Lab: Market Analysis (Elective)

Year 2

The Family Business

The Collaborative Economy


Building & Leading Teams

New Venture Creation

Human Resources Management

Customer Relationship Management

Comparative Country Studies

Personal Branding

Statistics Using Excel

Accounting Theory & Practice

Marketing Lab: Brand Creation

Year 3

Sales Development

Production & Logistics

Intellectual Property Law

Cross Cultural Management

New Venture Creation

Marketing Lab: Brand Creation

Strategic Management

Business Sectoral Analysis

Consumer Behaviour

Digital Marketing

Start-Up Model

Thesis Elaboration
Fresh Content
The content has been updated in the last 6 months

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