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Masters
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Tourism & Leisure
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Master in Fashion and Luxury Business - EU (Geneva)
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MASTERS

Master in Fashion and Luxury Business - EU (Geneva)

EU Business School (Geneva)
GenevaSwitzerland
On campus
Full-time
€34,530.77total
 3395 Points
Duration
1 Year
Language
English
Apply date
Aug 2024
Start date
Oct 2024

Program Description

The master in Fashion and Luxury Business deals with the fashion and luxury industry and the role it has played in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity, this program prepares students for the projection of a brand.

With elements such as advertisement strategy, communication skills, and innovative thinking, students are given an in-depth insight into how to effectively manage and position a unique brand.

A university master’s degree awarded by Universidad Catolica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.

A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Entry Requirements

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Learning Outcomes

  • Investigate the impact of fashion and luxury on sustainability.
  • Learn about the brand value from the points of view of the fashion designer and artist.
  • Gage the importance of the quality of the product and all the strategies surrounding it.
  • Study the major processes within marketing through case studies and class discussion.
More

Curriculum

Courses

Term 1

Luxury and Fashion Business Management

International Luxury Brand Management

Winning Strategies for Market Entry

Tools for Success

Business Immersion Week

Term 2

The Luxury Experience

Digital Marketing and Luxury Product Strategy

Strategic Development for Business Success

Developing a Leadership Edge

Business Immersion Week

Term 3

Continuous Innovation in Luxury and Fashion

Sustainable Value Creation in Fashion and Luxury

New Product Development for Growth

Building Successful Teams

Business Immersion Week

Jobs - Careers

  • Fashion & Luxury PR Specialist
  • Fashion Retail Buyer
  • Brand Manager in the Luxury Sector
  • Social Media Specialist in Luxury
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