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Sports Sciences
Master in Sport Management (MSc) - Coventry University
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Master in Sport Management (MSc) - Coventry University

Coventry University
On campus
 1787 Points
1 Year

Program Description

Our master's in Sport Management (MSc) aims to help you acquire the skills and attributes to become a leader in this dynamic, growing sector, upon successful completion.

With this master's in Sports Management (MSc), you will have opportunities to do a consultancy project supported by an internship during the Project module, which could greatly improve your employability if you complete this and the course overall successfully. Opportunities for volunteering (e.g., Aston Villa, Wasps Rugby, Coventry Blaze, ECB/ICC) and an international field trip to Lausanne, the Olympic Capital.

Through extensive use of examples, case studies, group work, and projects, you will develop your analytical and creative skills, which are essential for sound decision-making, innovative problem-solving, and developing flexible business strategies. In your final semester, you will have the opportunity to develop management and leadership skills by studying a module accredited by the Chartered Management Institute.

Entry Requirements

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Sport Marketing and Sponsorship

Managing People in Sport

Sport Legal Environment

Sport Governance and Strategic Management

Sport Finance and Business Analytics

Sport Facilities Operations Management

Sport Development and Policy

Managing Sports Events

Global Professional Development – Consultancy


Learning Outcomes

  • Evidence a systematic in-depth understanding of the development, characteristics, issues and influences relevant to sport management locally, nationally and globally.
  • Review and analyse the key socio-cultural, political, economic, technological, ethical and environmental factors that shape the sport sector regionally, nationally and internationally.
  • Demonstrate the power of critical inquiry, logical thought, creative imagination and independent judgement to support ethical and responsible decision making and research.
  • Demonstrate skills relating to communication, entrepreneurship, teamwork, project planning, intercultural competence and responsibility for individual learning.
  • Evaluate and select innovative technologies to plan, design, execute, and evaluate a range of sport management-related activities.
  • Work independently to solve complex problems and undertake research, reaching informed decisions and critically reviewing them by drawing on the latest development in disciplinary knowledge.
  • Develop the capacity to manage your personal continuous learning and development, thus becoming a ‘reflective’ sport management professional and future leader within the sector.

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