Consumer Psychology (Part-Time)

Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically, you will learn about what captures consumers' attention, how their perception may be altered by different types of a design elements as well as factors that affect the consumer decision-making process.

Notes:
• Tuition fees for students who have citizens' rights after Brexit: £4,200