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Masters
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Business Management & Marketing
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Master in Strategy - Digital Transformation - IESEG (Paris)
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MASTERS

Master in Strategy - Digital Transformation - IESEG (Paris)

IESEG School of Management (Paris)
ParisFrance
On campus
Full-time
€21,800.00total
Duration
1 Year, 6 Months
Language
English

Merit-based Scholarship for Postgraduate programs

IESEG School of Management offers up to €2,500 for this postgraduate program. Apply now through Brive.

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Program Description

The master in Strategy - Digital Transformation aims at cultivating digital masters that allow companies to transform digital technology into business advantage.

‘Digital transformation’ is a buzz phrase. Most organizations wish to implement it but do not know how to proceed. Oftentimes, it amounts to introducing some digital tools. However, digital transformation is a holistic and complex endeavor that requires a systematic approach to its strategy and execution.

This master in Strategy - Digital Transformation aims at equipping the students with the digital technologies knowledge as well as the skills needed to design and successfully lead digital transformation across functions (e.g. operations, customer experience, employee experience) and at the corporate level (strategy, business model innovation).

Learn more about the university's merit-based scholarships and apply for free through Brive!

Entry Requirements

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Key Program Features

  • A comprehensive and multidisciplinary approach to business and strategy.
  • Cutting-edge courses on digital innovation and transformation.
  • Heavy focus on consulting skills (managing consultancy, business consultancy in a digital environment, transformation consulting).
  • Digital innovation and transformation live business case through a hackathon.
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Curriculum

Term 1

Business Simulation

International Business Strategy

Digital Transformation Fundamentals

Emerging Technologies for Business

Legal Aspects of Innovation & Digitization

Change Management

Information Systems Management

International Marketing

Principles of Corporate Finance

Sustainability & Business Ethics

Career Program

Language Courses

Term 2

Transformation Consulting

Big Data Analytics

Business Model Innovation

Digital Marketing

Hackathon

Human Resources & Digital

Agile Project Management 

Supply Chain Management

Research Methods for Business

Career Program

Language Courses

Term 3

Introduction to Machine Learning and AI

Negotiation for International Managers

Principles of Accounting & Management Control

Managing People & Teams

Entrepreneurship & New Business Development

Geopolitics for Business

Mastering AI for Strategic Business Success

Leading for Creativity & Design Thinking

Strategic People Management

Language Courses

Jobs - Careers

  • Digital Transformation Consultant
  • Customer Success Manager
  • Data Operations Specialist
  • Senior Partner Consultant
  • Tech Project Manager
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