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€11,800.00total
1300 PointsDuration
1 Year, 6 Months
Language
English
Program Description
Marketing and advertising rely more and more on behavioral sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with our British master's programme.
MSc in Strategic Marketing programme (ranked no. 8 in Eastern Europe!) develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR, and market research.
MSc in Strategic Marketing programme (ranked no. 8 in Eastern Europe!) develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR, and market research.
Entry Requirements
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Key Areas
- Consumer behaviour
- Marketing research
- Marketing communication
- Contemporary issues in marketing
- Digital marketing
- Corporate communications
- Marketing of services
- Business strategy
- Cross-cultural management skills
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Curriculum
Careers
Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including:
- Product Management
- Sales
- Advertising
- Public Relations
- Market Research
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.
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