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Masters
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Business Management & Marketing
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Master in Marketing Analytics (MSc) - AUEB (Athens)
MASTERS

Master in Marketing Analytics (MSc) - AUEB (Athens)

Athens University of Economics and Business
AthensGreece
On campus
Full-time
€4,800.00total
Duration
1 Year
Language
Greek

Program Description

The master in Marketing Analytics (MSc) of the Athens University of Economics and Business is the only and first postgraduate program of a Greek university in its field and one of the most prestigious internationally.

It is designed to offer a modern, complete, and interesting program of study based on the developments in science and the new needs of the economy and business.

Graduates from the master in Marketing Analytics (MSc) have excellent employment prospects in sought-after positions in companies and organizations, and careers in such a growing and dynamic field.

Entry Requirements

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Curriculum

Semester 1

Foundations of marketing for analysts

Advanced quantitative consumer research

Quantitative marketing models

Digital marketing analytics

Social media marketing analytics

Semester 2

Analytics for marketing decisions

Artificial intelligence and machine learning with marketing applications

Text analytics and web mining for marketing

Elective Courses:
Multivariate analysis with marketing applications
Advanced consumer behavior
Advanced Product and Brand Management
Advanced digital analytics & optimization
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