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Business Management & Marketing
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Master in International Fashion Business (MSc) - RGU
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MASTERS

Master in International Fashion Business (MSc) - RGU

Robert Gordon University
AberdeenScotland
On campus
Full-time
€8,576.29total
 1260 Points
Duration
1 Year
Language
English

Affordable Tuition Fees

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Program Description

The Master in International Fashion Business (MSc) at Robert Gordon University covers the creative, managerial, and commercial aspects of the global fashion industry. You will learn through projects that are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding career.

A key feature of the Master in International Fashion Business (MSc) is digital literacy, including, strategic digital communications and analytics. You will also develop an understanding of global fashion brand management, including, luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified, and satisfied.

Specific fashion strategies relating to international distribution, trend forecasting, buying and merchandising, supply chain, marketing, sustainability, and ethical issues will also be taught.

Entry Requirements

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Curriculum

Courses

Semester 1

Financial Merchandising For Fashion

Professional Skills Enhancement

Strategic Digital Communications

Methods, Metrics And Analytics

Global Fashion Brand Strategy

Semester 2

Fashion Buying and Forecasting

Professional Skills Enhancement

Fashion Internationalisation and Distribution

Strategic Digital Communications

Methods, Metrics And Analytics

Semester 3

Research Project

Jobs - Careers

  • Fashion Buying
  • Financial Merchandising and Allocation
  • Brand Management
  • Marketing and Digital Content Creation
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