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Masters
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Business Management & Marketing
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Master in International Marketing (MSc) - AUEB (Athens)
MASTERS

Master in International Marketing (MSc) - AUEB (Athens)

Athens University of Economics and Business
AthensGreece
On campus
Full-time
€6,250.00total
Duration
1 Year
Language
English

Program Description

The master in International Marketing (MSc) is specifically designed to provide the academic knowledge and practical skills to pursue a career in international marketing and international communication.

Each course provides students with in-depth knowledge and understanding of current principles and practices, while the dissertation enables students to apply course theory and develop important professional skills such as analytical thinking, problem-solving, communication, etc.

The international orientation specialization in the master in International Marketing (MSc) offers the opportunity to study in English while living in Athens.

Entry Requirements

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Curriculum

Semester 1

International marketing

International consumer behavior

International marketing research

Web & Marketing Analytics

Semester 2

Advertising & Integrated Marketing Communications

Business Strategy

Digital Marketing & Social Media

Entrepreneurship & Innovation
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