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Masters
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Business Management & Marketing
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Master in International Marketing (MBA) - EU (Geneva)
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MASTERS

Master in International Marketing (MBA) - EU (Geneva)

EU Business School (Geneva)
GenevaSwitzerland
On campus
Full-time
€41,082.04total
 4173 Points
Duration
1 Year
Language
English
Apply date
Aug 2024
Start date
Oct 2024

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Program Description

This master in International Marketing (MBA) provides the framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising, and media, preparing them for a career in international marketing.

Entry Requirements

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Curriculum

Courses

Term 1

Transformational Management & Leadership

Organizational Behavior

Financial Reporting & Analysis

Marketing in a Digital World

Data Analysis for Managers

Negotiation

Consulting Lab

Crafting Your Future I

Term 2

Corporate Finance

People & Talent Management

Global Economics for Managers

Strategy & Decision Making

Management Information Systems

Communication for Success

Legal Issues & Business Ethics

Crafting Your Future II

Business Strategy Simulation

Term 3

International Marketing

Sales Management & Strategy

Marketing Research

Digital Marketing Strategies

Advertising & Media

Jobs - Careers

  • International Brand Coordinator
  • Digital Marketing Director
  • Marketing Manager
  • Trade Marketing Director
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