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Business Management & Marketing
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Master in Digital Marketing (MSc) - Robert Gordon University
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MASTERS

Master in Digital Marketing (MSc) - Robert Gordon University

Robert Gordon University
AberdeenScotland
On campus
Full-time
€8,831.12total
 1313 Points
Duration
1 Year
Language
English

Affordable Tuition Fees

Robert Gordon University offers affordable tuition fees. Apply through Brive.

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Program Description

The highly practical master in Digital Marketing (MSc) at Robert Gordon University will equip you with the theoretical knowledge and skills to be able to design, deliver and evaluate successful strategies and campaigns.

The master in Digital Marketing (MSc) will introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including website and SEO audits, content creation, marketing, and digital PR.

Entry Requirements

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Curriculum

Courses

Semester 1

Search Marketing

Digital Marketing Strategy

Professional Skills Enhancement

Digital Production Tools And Techniques

Methods, Metrics and Analytics

Semester 2

Professional Skills Enhancement

Digital Public Relations

Digital Production Tools And Techniques

Methods, Metrics and Analytics

Semester 3

Research Project

Jobs - Careers

  • Digital Marketing Manager
  • Social Media Manager
  • Community Manager
  • SEO Manager
  • Digital Strategist
  • Online PR Manager
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