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Masters
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Business Management & Marketing
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Master in Digital Communication (MBA) - EU (Barcelona)
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MASTERS

Master in Digital Communication (MBA) - EU (Barcelona)

EU Business School (Barcelona)
BarcelonaSpain
On campus
Full-time
€21,900.00/year
 2190 Points
Duration
1 Year
Language
English
Apply date
Aug 2024
Start date
Oct 2024

Program Description

This master in Digital Communication (MBA) will provide students with the digital skills and strategic thinking required to create and effectively manage an organization’s communication plan and its messages, digital media strategy, and planning. Students will also gain skills in creative thinking and public speaking.

The skills required to succeed in the dynamic communication field have been drastically redefined by the constant changes and evolution of digital media over recent years. Professionals in this field must coordinate increasingly complex campaigns that stretch over a vast range of communication channels, all of which are interconnected and greatly impact an organization’s reputation and success.

Entry Requirements

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Curriculum

Courses

Term 1

Transformational Management & Leadership

Organizational Behavior

Financial Reporting & Analysis

Marketing in a Digital World

Data Analysis for Managers

Negotiation

Consulting Lab

Business Immersion Week

Term 2

Corporate Finance

People & Talent Management

Global Economics for Managers

Strategy & Decision Making

Management Information Systems

Communication for Success

Legal Issues & Business Ethics

Business Immersion Week

Business Strategy Simulation

Term 3

Public Speaking & Public Communications in a Digital Era

Stakeholders Digital Communication Strategy

Organizational Digital Communication Strategy

Digital Media Strategy, Planning & Law

Leveraging Brand Value in a Digital Context

Jobs - Careers

  • Stakeholder Communication Manager
  • Digital Marketing Consultant
  • Head of Brand Marketing
  • Corporate Communications Manager
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