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Masters
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Business Management & Marketing
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Digital Marketing, Transformation and Design - Barcelona
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MASTERS

Digital Marketing, Transformation and Design - Barcelona

EU Business School (Barcelona)
BarcelonaSpain
On campus
Full-time
€15,600.00/year
 1560 Points
Duration
1 Year
Language
English
Apply date
Aug 2024
Start date
Oct 2024

Program Description

This master in Digital Marketing, Transformation and Design Thinking will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning a digital transformation, re-design and re-imagine businesses and products driven by new technologies, and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Entry Requirements

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Curriculum

Term 1

Digital Marketing Strategies and Social Media

Analytics, Metrics and UX

Winning Strategies for Market Entry

Tools for Success

Business Immersion Week

Term 2

Digital Transformation: Technologies for Maximum Business Impact

Design Thinking, HCD and UX

Strategic Development for Business Success

Developing a Leadership Edge

Business Immersion Week

Term 3

Digital Entrepreneurship: Exploring Models and Startups

Tech and Future Trends

New Product Development for Growth

Building Successful Teams

Business Immersion Week

Jobs - Careers

  • Design Strategist
  • Digital Marketing Strategist
  • Digital Adoption Manager
  • Search Engine Optimization Specialist
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